A Blog from Ron Slee

Proactive Parts Programs

For some time I have pushed to turn the parts department into a sales force. In many cases this is a terrifying thought. The counter and telephone sales personnel are scared to make outbound phone calls. However, there is another device you can use to see if they can sell or not. Sell boot or safety shoe laces. Every customer has the need for boot or safety shoe laces so it would be any easy sell. To make it easier sell the laces for $1.00. The customer would not have any logical reason to say no at that price – even if they didn’t need a new pair at that particular moment. Try it and see if your team can sell. The time is now.

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