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What Would You Have Done Thomas Barry – ‘Tom’ has long taken to heart the fortuitous occasions and high value of being prepared and focused when the opportunity to be considered, called upon, and compete align. This was a necessary mindset fostered and forged when seeking to make the youth baseball, soccer, hockey, and chess […]
Navigating the complexities of the truck driver shortage Bob Rutherford is a 50-year veteran of the trucking industry. Thirty of those years were as a member of the TMC where he earned both the Silver Spark Plug and Recognized Associate awards for his contributions to the industry. He is also an Ambassador for the EnergyandMobility.org […]
What Purchase Frequency Means for Equipment Dealers Guest writer Debbie Frakes writes about metrics today with her blog post, “What Purchase Frequency Means for Equipment Dealers.” Purchase frequency is a crucial key metric for equipment dealers to consider when evaluating the behavior of their current customers and their marketing efforts. It refers to the number […]
Wait…Wait! Don’t Sign It! Guest writer John Anderson is back, with a word of caution this week, in “Wait…Wait! Don’t Sign It!” Well at the very least let’s think about it first. Given all the changes in Dealer Systems over the past few years, you will no doubt be looking to either renew your existing […]
The 4Ps Marketing Model Hurts Your Dealership Guest writer Roy Lapa turns our traditional wisdom of marketing on its ear by pointing out how the 4Ps of marketing model hurts your dealership. The persistence of the 4Ps of marketing within heavy equipment dealerships hurts their future. The 4Ps of marketing represent the following elements: price, […]
Machine Condition Monitoring Roles Guest writer Ron Wilson writes this week’s blog on the topic of Machine Condition Monitoring Roles as part of a dealer’s product support offerings. Over the past few years, we have been experiencing a new era emerge around machine condition monitoring. OnStar was introduced in 1996 with a focus on a […]
How Does Someone in High School Know What to Do? Welcome back to our series on Lifelong Learning! The founder of Learning Without Scars, Ron Slee, is looking ahead to the future of education and the future of the working world in, “How Does Someone in High School Know What to Do?” Caroline, my daughter, and […]
Operating a Business in the “Learning Space.” For the week’s blog on Lifelong Learning, our Founder Ron Slee addresses the topic of operating a business in the “Learning Space.” Our backgrounds, Caroline and I, are in education. More specifically in Classroom Face-to-Face Teaching. As teachers we are concerned with our students and their growth and […]
Equipment Dealer Technical School Advisory Board Support Plan Our new guest writer, Ron Wilson has had the honor to work 41 years in the dealer equipment network in roles that included various parts and service management positions. He has spent time in the marketing department creating a data analytics team to utilize various data […]