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Brand Identity = Measurable Customer Behaviors

Brand Identity = Measurable Customer Behaviors Today’s blog post, “Brand Identity = Measurable Customer Behaviors,” is brought to you from a new contributor. Roy Lapa is an experienced marketing professional with 25+ years of experience in B2B and B2B2C heavy industries in various functions such as sales, customer service, remanufacturing, industrial automation, product support, marketing, […]


Belonging is good for business and benefits the bottom line!

 Belonging is good for business and benefits the bottom line! Guest writer Sonya Law brings back our human resources perspective with “Belonging is good for business and benefits the bottom line!” According to Harvard Business Review: “If workers feel like they belong, companies reap substantial bottom-line benefits.” The bottom-line benefits are: High Sense of Belonging […]


Coaches Corner v.02.23.2023

Coaches Corner v.02.23.2023 Guest writer and Coach Floyd Jerkins addresses behavioral sales metrics for coaching equipment industry sales teams for Coaches Corner v.02.23.2023. Every dealership organization is at a different place in time with the diagnosis of their sales teams and processes. The size of complex and level of operational sophistication are factors. Many times, […]


Friday Filosophy v.02.10.2023

Friday Filosophy v.02.10.2023 In Friday Filosophy v.02.10.2023, Ron Slee shares quotes and thoughts for your consideration from the French poet Charles Baudelaire. Charles Pierre Baudelaire: (9 April 1821 – 31 August 1867) was a French poet who also produced notable work as an essayist, art critic and translator. His poems exhibit mastery in the handling of rhyme and rhythm, contain […]


Quiet Quitting – the Great Resignation

Quiet Quitting – the Great Resignation Tonight, guest writer Christopher Kiely tackles the conversation we have all heard lately: “Quiet Quitting – the Great Resignation.” We have likely all seen the headlines mentioning “Quiet Quitting” and “The Great Resignation”. These sorts of headlines have become quite common post-pandemic. I usually try to pay as little […]


Friday Filosophy v.12.02.2022

Friday Filosophy v.12.02.2022 Friday Filosophy v.12.02.2022 brings quotes and words of wisdom from Charlie Munger.  Charlie Munger was born in Omaha, Nebraska. As a teenager, he worked at Buffett & Son, a grocery store owned by Warren Buffett‘s grandfather. His father, Alfred Case Munger, was a lawyer. His grandfather was Thomas Charles Munger, a U.S. district court judge and state […]


Friday Filosophy v.11.25.2022

Friday Filosophy v.11.25.2022 In Friday Filosophy v.11.25.2022, our founder Ron Slee shares quotes and words of wisdom from Mohandas Gandhi. Mohandas Karamchand Gandhi; 2 October 1869 – 30 January 1948) was an Indian lawyer, anti-colonial nationalist and political ethicist who employed nonviolent resistance to lead the successful campaign for India’s independence from British rule, and to later inspire movements for civil rights and freedom across the world. The […]


Talent Shortages and Inflation

Talent Shortages and Inflation Guest writer Ed Gordon gives readers an overview of American companies that offer training and professional development to their employees in this week’s blog post on “Talent Shortages and Inflation.” About 20 to 25 percent of U.S. businesses provide training to their employees. This management commitment cuts across all types of […]


Coaches Corner v.10.27.2022

Coaches Corner v.10.27.2022 Guest writer Floyd Jerkins brings us our third installment in our Coaches Corner, v.10.27.2022. A Leadership Rule: What You Do is So Loud I Can’t Hear What You’re Saying How Effective Are Your Leaders? You want employees to feel good to be working as part of a team that is working together […]