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261 search results for: Marketing

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The Basics of Marketing, how to avoid the “What were they thinking” Moments

The Basics of Marketing, How to Avoid the “What were they thinking” Moments Guest writer Bonnie Feigenbaum introduces her lecture series with this debut blog post: The Basics of Marketing, how to avoid the “What were they thinking” Moments. Marketing is all about creating a connection between your company and your customer, a permanent place […]

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Applying Services Marketing within the Equipment Dealers Business Model

Applying Services Marketing within the Equipment Dealers Business Model Guest writer Ron Wilson offers an instructive guide in this week’s blog post: “Applying Services Marketing within the Equipment Dealers Business Model.” Marketing plays a critical role within the equipment dealership. Two of the basic functions are to promote the Products and Services for the equipment […]

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The 4Ps Marketing Model Hurts Your Dealership

The 4Ps Marketing Model Hurts Your Dealership Guest writer Roy Lapa turns our traditional wisdom of marketing on its ear by pointing out how the 4Ps of marketing model hurts your dealership. The persistence of the 4Ps of marketing within heavy equipment dealerships hurts their future. The 4Ps of marketing represent the following elements: price, […]

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The Basics of Marketing, how to avoid the “What were they thinking” Moments

The Basics of Marketing, How to Avoid the “What were they thinking” Moments Guest writer Bonnie Feigenbaum introduces her lecture series with this debut blog post: The Basics of Marketing, how to avoid the “What were they thinking” Moments. Marketing is all about creating a connection between your company and your customer, a permanent place […]