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7 search results for: Specifications

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Business Friction

Business Friction Friction is a fact of life. In our industry, friction calls engines to mind. Today, our guest writer Alex Kraft defines and explains friction in business. I’ve always been interested in how words and terms find their way into common discourse, seemingly out of nowhere.  The last few years, the words ‘culture’, ‘friction’, […]

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Quality of Communication Channel: Operator’s Manuals

Quality of Communication Channel: Operator’s Manuals In tonight’s post, our guest writer Ryszard Chciuk continues with his series on the quality of the communication channel with key information on Operator’s Manuals. When writing about the quality of the communication channel, I meant the definition of service quality worked out by Parasuraman, Zeithaml, and Berry in […]

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The Digital Dealership: Comparing Equipment Presentation

The Digital Dealership: Comparing Equipment Presentation Tonight, guest blogger Mets Kramer continues to educate us on all the digital aspects of our business with The Digital Dealership: Comparing Equipment Presentation. One of the Statements I have made repeatedly in this series is: “The average buyer does 85% of their research digitally prior to contacting the dealer” […]

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The Digital Dealership: Getting Practical

Digital Dealership: Getting Practical Tonight, guest blogger Mets Kramer continues to educate us on all the digital aspects of our business with The Digital Dealership: Getting Practical. For the past few weeks, we’ve looked at creating a digital dealership and what defines going fully digital.  One of the main areas of focus, was changing our understanding […]