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42 search results for: Transformation

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Driving Change and Transformation in 2023

Driving Change and Transformation in 2023 For our Coaches’ Corner, Ron Slee returns to his favorite role – Coach – with “Driving Change and Transformation in 2023.” We have seen a lot of change over the past thirty-six months. From January 2020 as the starting point the world has seen remarkable, generational, challenges. The Pandemic. […]

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Transformation: Becoming a Selling Organization 2

Transformation: Becoming a Selling Organization – Part 2 Tonight, Don Buttrey brings us Part 2 of his two-part series on Transformation: Becoming a Selling Organization. 2) Sell ‘the house’ We don’t just sell product anymore.  Product and brand will not sell itself. We have to ‘sell the house’.  That is one thing the competition does […]

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Transformation: Becoming a Selling Organization 1

Transformation: Becoming a Selling Organization – Part 1 Don Buttrey introduces us to the transformation involved in becoming a selling organization in Part 1 of his blog on this topic.   “Nothing happens until somebody sells something.”  With that simple statement, Red Motley made clear the importance of the sales function to any organization.  As […]

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Brand Identity = Measurable Customer Behaviors

Brand Identity = Measurable Customer Behaviors Today’s blog post, “Brand Identity = Measurable Customer Behaviors,” is brought to you from a new contributor. Roy Lapa is an experienced marketing professional with 25+ years of experience in B2B and B2B2C heavy industries in various functions such as sales, customer service, remanufacturing, industrial automation, product support, marketing, […]

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Making It Happen from the Middle

Making It Happen from the Middle Guest writer Sara Hanks talks about how to continue to make changes without a top-down ability in “Making It Happen from the Middle.” For nearly a decade, the digital transformation projects, and teams that I led were funded from corporate. Although there were aggressive cost-out targets that came along […]

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Using Agile in a Dealership Environment

Using Agile in a Dealership Environment Our newest guest writer, Mark Fitzsimmons, makes his debut blog post here with, “Using Agile in a Dealership Environment.” Through his 20+ year career, Mark has worked with organizations ranging from start-ups to publicly traded companies to all levels of government. Mark has extensive international experience leading the development […]

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Where to Start with Data Quality

Where to Start with Data Quality Guest writer Sara Hanks builds our foundational knowledge with her blog post on data: “Where to Start with Data Quality.” Fall is my favorite season for two reasons – beautiful scenery and the National Football League. This year, I joined a fantasy football league for the first time. The […]

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Are you afraid of your dealer business system?

Are you afraid of your dealer business system? Guest writer Chris Kohart Tackles our reluctance to update the software systems we use in “Are you afraid of your dealer business system?” Dealerships invest heavily in people and the infrastructure to support the business, so why do so many dealers still utilize antiquated software solutions to […]