All students who take a Subject Specific class are eligible to earn 0.5 of a Continuing Education Credits (CEU).
You must score 80% or higher to obtain a passing mark for the class. This completion entitles you to receive a certificate of achievement. This certificate will also highlight the number of CEU’s you have earned.
The Importance of Email Marketing for Equipment Dealers
For heavy equipment dealers looking to generate more revenue from their marketing, sending emails consistently to customers and prospects is one of the most effective tools available. Nearly everyone in your customer base is likely to check their emails regularly, whether they are in the office, in the shop, or on a jobsite. That means […]
Brace Yourself for the AI Tsunami
Inventors and executives are warning of widespread consequences that they don’t begin to understand. Published in the Wall Street Journal Feb. 12, 2026 As we have been having blogs and podcasts on the use of AI in the Capital Goods Industries, I thought it would be beneficial for you to read this excellent article. If […]
The Talent Conversation Heavy Equipment Leaders Can’t Afford to Avoid
The heavy equipment industry knows how to solve mechanical problems. We know how to move dirt, build roads, manage fleets, and navigate supply chains. What we don’t always talk about – at least not with the same rigor – is the people side of the business. That’s why I launched the 6 Degrees or Less Newsletter on […]
Nothing Counts Until the Paperwork Is Complete
Why Most Service Departments Don’t Have a Performance Problem They Have a Leadership Problem In 1996, I was a young corporal in the United States Marine Corps, assigned to a small task force deploying from Okinawa to South Korea. We landed in a blizzard after leaving tropical heat, and within hours were expected to run PT […]
Learning With Scars – and Why Experience Is the Best Teacher
When I was first introduced to Ron through a mutual connection, the name of his company immediately caught my attention. I found it interesting, even thought-provoking — but at the time, I didn’t fully understand the meaning behind it. It wasn’t until Ron asked me to contribute and share part of my journey that I […]
Human-Centered Design Achieved through Cognitive Technology
When organizations are viewed as a human-centered system, advanced cognitive measurement creates two transformative performance levers: Performance understanding is moved upstream to the mind-body connection A productivity multiplier is developed by corporate talent and teams working in unison at the highest efficiency across the business and outward to customers Achieving these competitive advantages starts with […]