Memberships

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Customer Loyalty

Duration: 2 hour program

Customer loyalty seems to be an intangible concept.

How do we measure it?  How do we analyze the impact it has on our business?

In this program, we take the data we’ve learned from customer defections and customer retention, and build a system to analyze the loyalty of our customer base.  Creating customers for life should always be the goal of those of us in the Capital Goods Industry.

What does that look like?  What steps can you take, today, to begin building loyal and lasting relationships with your customers?  We answer these questions, and many others, in this important learning on demand program.