Contributors – Alex Kraft

Alex Kraft started as an equipment salesperson for Flagler Construction Equipment (Volvo heavy dealer in Florida) in 2004.  Worked various positions at Flagler, ultimately serving as Chief Operating Officer from 2017 to early 2020 when we sold Flagler to Alta Equipment Company.

Started Heave in July 2020- we are an equipment platform.  Customers come to heave and post an equipment need, our technology connects them with dealer salespeople, providing them multiple quotes in 1 place.  No more chasing salespeople down, getting voicemail, and waiting for calls back.  We love being brand agnostic and 100% focused on getting customers information that they need, quickly and with a lot less effort than they’ve had to put in traditionally.

Recent Blogs

Positioning: Who Are You For?

Business Friction

Adaptability

Podcasts