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How to create engagement and empowerment in a Pandemic. Sonya Law, of SL Human Resources Consulting, received her Human Resources Degree from Deakin University and completed her Teaching Degree with Monash University and recently Masters Business (MBA) in 2018, providing opportunities to work and study abroad in Europe and Asia. Sonya has recruited 1,000’s of […]
Dealer Websites This week, we have a new guest blog from Mets Kramer. In my last article, I discussed the difference between Billboard Digital Marketing and Engagement Digital Marketing. With the world and our industry becoming more digital everyday, I wanted to expand on the topic of websites and why it’s worth building your own […]
Information Stagnation This guest blog is from Brad Stimmel. Brad Stimmel is the retired CEO of Ascendum Machinery. He was also the President of the Volvo Dealer Advisory Council for 10 years. In addition, he was a 15 year member of the Executive Forum group that provided updates twice per year for studies in Executive […]
Are salespeople born or made? This week’s blog post is a continuation of last week’s series Answers to Four Tough Sales Questions. The second question in the series asks us: are salespeople born or made? Don Buttrey is the president of Sales Professional Training Inc., a company that offers in-depth skill development for sales professionals and sales […]
Digital Marketing Digital Marketing: Billboard vs Engagement “At the moment, our research shows buyers making 90% of their purchase decision before contacting the dealer.” And there it was. I had been having thoughts like these swirling around in my head for a few months now. But when Charles Bowles at Trader Interactive spoke with me, […]
The Dramatic Change There has been a dramatic change in leadership, and in teamwork. Collaboration requires an engaged workforce, but only 13 per cent of the world’s workforce is engaged right now. In this working from home mode the current ways of engaging are clearly inefficient. The old approach – engaging people from outside-in through […]