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Equipment Dealer Strategies for Growing Sales Guest writers Steve Clegg and Debbie Frakes return with their blog this week covering the ways you can create lifelong customers in “Equipment Dealer Strategies for Growing Sales.” The key to sustained success in selling equipment, parts, and service is to create long-term customers. And creating long term customers […]
Applying Services Marketing within the Equipment Dealers Business Model Guest writer Ron Wilson offers an instructive guide in this week’s blog post: “Applying Services Marketing within the Equipment Dealers Business Model.” Marketing plays a critical role within the equipment dealership. Two of the basic functions are to promote the Products and Services for the equipment […]
What is Cultural Dilution and How to Avoid It Guest writer Jay Lucas highlights some of the risks of rapid corporate growth in, “What is Cultural Dilution and How to Avoid It.” We’ve all heard the expression, “too much of a good thing ain’t always good.” Can this really be true when it comes to […]
The Bucket Game: Navigating the Pitfalls in Service Management Guest writer Jim Dettore walks us through the ways in which we use different metaphorical buckets to juggle our financial reporting in, “The Bucket Game: Navigating the Pitfalls in Service Management.” In the complex world of service management, the “Bucket Game” has become an all-too-familiar practice. […]
Proactive Inventory Management Can Make Or Break You Our new guest writer Jay Lucas makes his debut today with his blog post, “Proactive Inventory Management Can Make Or Break You.” Jay has been in the recruiting industry since 1995, beginning his career with a multi-national technical & engineering staffing company. Later he started his own […]
Is It Always Reasonable to Follow Through? Guest writer Sara Hanks explores the Say/Do ratio in business with “Is It Always Reasonable to Follow Through?” The concept of the Say / Do Ratio, a principle I learned during my time at GE, stands as a beacon of accountability and reliability. It’s simple yet profound: if […]
How to Improve Customer Retention Guest writers Debbie Frakes and Stephen Clegg analyze the key measure of business success in this week’s blog post, “How to Improve Customer Retention.” Customer retention is crucial for the success of every company. It describes the percentage of customers who purchased within the last 12 months who also purchased […]
Changes in Learning Today, our Founder Ron Slee writes a blog post on the many changes in learning. He also makes a few grumbles about how his family gives him a hard time! It has been some time since I wrote a blog on employee development. It is unusual for me not to be sharing […]
How To Improve Customer Retention This week, guest writers Steve Clegg and Debbie Frakes talk with readers about how to improve customer retention. This is one of the best ways to build successes: keep the customers you already have! Retention is critical for the long-term success of any business. It’s crucial because it is far […]
Hiring for Skills VS. Experience: A Contemporary Approach This week, our guest writer Sara Hanks tackles some of the ways in which we shortchange candidates and ourselves in the hiring process with, “Hiring for Skills VS. Experience: A Contemporary Approach.” On September 26, 2023, it happened; I was asked a question while on stage for […]