New Search
If you are not happy with the results below please do another search
15 search results for: Consumption
Thought of the Day #7
It starts quietly, the defense of the Keynesian failures. Published Wednesday in Global Post – Northwestern economist Robert Gordon opines that “We’ve had a lot of inherent advantages: abundant natural resources, favorable demographic trends, relative political stability supported by the protective benefit of two oceans, to name a few. But from colonial times to the […]
Selling Skills Part Three
Last time we talked about the six steps in selling. Let’s dig a little deeper into the first one. Research Within research there are three more points to cover. a) The Customer b) The Products of Service c) The relationship. Customer: For researching the customer we need to know everything and anything that might be […]
A new discussion on market share
Al Wiley, an executive of Xpectmor, sent us a comment on our recent Market Share post. He says that “market share is the definitive measure of customer satisfaction.” Of course he is right. The measure of market share, however, is what causes the dilemma for many of us. In the equipment market it is reasonably […]
Market Share
If you had to choose between customer satisfaction and profitability, what would be your choice? I would take customer satisfaction as without satisfied customers the ability to make profit is going to have a short life. How to measure customer satisfaction becomes the challenge. Some people define it as repeat business; others measure the […]