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Proactive Inventory Management Can Make Or Break You Our new guest writer Jay Lucas makes his debut today with his blog post, “Proactive Inventory Management Can Make Or Break You.” Jay has been in the recruiting industry since 1995, beginning his career with a multi-national technical & engineering staffing company. Later he started his own […]
Is It Always Reasonable to Follow Through? Guest writer Sara Hanks explores the Say/Do ratio in business with “Is It Always Reasonable to Follow Through?” The concept of the Say / Do Ratio, a principle I learned during my time at GE, stands as a beacon of accountability and reliability. It’s simple yet profound: if […]
How to Improve Customer Retention Guest writers Debbie Frakes and Stephen Clegg analyze the key measure of business success in this week’s blog post, “How to Improve Customer Retention.” Customer retention is crucial for the success of every company. It describes the percentage of customers who purchased within the last 12 months who also purchased […]
Types of Purchases: Understand What Your Customers Are Buying Guest writers Debbie Frakes and Steve Clegg take a look at customer behavior in this week’s blog post, “Types of Purchases: Understand What Your Customers Are Buying.” To market your business effectively, it’s important to understand which products and services your customers buy most often and […]
How To Improve Customer Retention This week, guest writers Steve Clegg and Debbie Frakes talk with readers about how to improve customer retention. This is one of the best ways to build successes: keep the customers you already have! Retention is critical for the long-term success of any business. It’s crucial because it is far […]
Wait…Wait! Don’t Sign It! Guest writer John Anderson is back, with a word of caution this week, in “Wait…Wait! Don’t Sign It!” Well at the very least let’s think about it first. Given all the changes in Dealer Systems over the past few years, you will no doubt be looking to either renew your existing […]
The 4Ps Marketing Model Hurts Your Dealership Guest writer Roy Lapa turns our traditional wisdom of marketing on its ear by pointing out how the 4Ps of marketing model hurts your dealership. The persistence of the 4Ps of marketing within heavy equipment dealerships hurts their future. The 4Ps of marketing represent the following elements: price, […]
Machine Condition Monitoring Roles Guest writer Ron Wilson writes this week’s blog on the topic of Machine Condition Monitoring Roles as part of a dealer’s product support offerings. Over the past few years, we have been experiencing a new era emerge around machine condition monitoring. OnStar was introduced in 1996 with a focus on a […]
Parts Department Efficiency Gains through Repair Options Guest writer Ron Wilson talks about how the use of parts kits can benefit your business in, “Part Department Efficiency Gains Through Repair Options.” Four-part series relating to Repair Options offerings: Expand Product Support Offerings with Repair Options Parts Department Efficiency Gains through Repair Options Service Department Efficiency […]
Has Anyone Been Thanked Too Much? This week, guest writer Ross Atkinson brings up an excellent question about gratitude and the ways in which we interact with others: Has Anyone Been Thanked Too Much? Thank you! Thank you for reading this blog. Thank you for taking advantage of the education offered through Learning Without Scars. […]