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Why Your Geographic Market Matters Guest writers Debbie Frakes and Steve Clegg write about why your geographic market matters, and how this concept directly impacts your business. Why Geographic Market Matters for Your Business When it comes to whether someone will work with a company or not, there are a wide variety of factors that […]
Types of Purchases: Understand What Your Customers Are Buying Guest writers Debbie Frakes and Steve Clegg take a look at customer behavior in this week’s blog post, “Types of Purchases: Understand What Your Customers Are Buying.” To market your business effectively, it’s important to understand which products and services your customers buy most often and […]
How to Avoid Losing At-Risk Customers Guest writer Debbie Frakes returns with practical, step-by-step guidance in “How to Avoid Losing At-Risk Customers.” How to Avoid Losing at Risk Customers: Recognize the Warning Signs At-risk customers are the ones that you are in danger of losing to the competition. These are current customers who start purchasing […]
What Purchase Frequency Means for Equipment Dealers Guest writer Debbie Frakes writes about metrics today with her blog post, “What Purchase Frequency Means for Equipment Dealers.” Purchase frequency is a crucial key metric for equipment dealers to consider when evaluating the behavior of their current customers and their marketing efforts. It refers to the number […]
People Are Assets to a Business, NOT Simply Labor Costs John G. Carlson is CEO & Co-Founder of Reflective Performance, Inc., a data and analytics company bringing a human-centered approach to increase productivity and corporate profitability. Informed by extensive experience in corporate turnarounds and operational improvements, Reflective Performance helps organizations enable a more stable and […]
Coaches Corner v.04.06.2023 In Coaches Corner v.04.06.2023, guest writer and Coach Floyd Jerkins writes this week on the topic of Behavioral Sales Metrics for Coaching Equipment Industry Sales Teams. Every dealership organization is at a different place in time with the diagnosis of their sales teams and processes. The size of complex and level of […]
The Trends in Workforce Development for 2023 For this week’s blog on Lifelong Learning, Founder Ron Slee writes about the trends he sees in workforce development for 2023. At Learning Without Scars we believe that the leadership of business plays an essential role in helping their employees reach their personal and professional potential. In fact, […]
Brand Identity = Measurable Customer Behaviors Today’s blog post, “Brand Identity = Measurable Customer Behaviors,” is brought to you from a new contributor. Roy Lapa is an experienced marketing professional with 25+ years of experience in B2B and B2B2C heavy industries in various functions such as sales, customer service, remanufacturing, industrial automation, product support, marketing, […]