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Hiring for Skills VS. Experience: A Contemporary Approach
Hiring for Skills VS. Experience: A Contemporary Approach This week, our guest writer Sara Hanks tackles some of the ways in which we shortchange candidates and ourselves in the hiring process with, “Hiring for Skills VS. Experience: A Contemporary Approach.” On September 26, 2023, it happened; I was asked a question while on stage for […]
New Leadership
New Leadership Guest writer Sonya Law returns this week with the Human Resources perspective in “New Leadership.” New Leadership: It’s time to expand our definition of what makes a great leader! According to Harvard Business Review: “Leadership is a conversation” It is less about issuing and taking orders than about asking and answering questions” which […]
The Role of SaaS Platforms in the DMS World for Heavy Equipment Dealers
The Role of SaaS Platforms in the DMS World for Heavy Equipment Dealers This week, we are introducing you to a new guest writer, Greg Grady, with his inaugural blog post “The Role of SaaS Platforms in the DMS World for Heavy Equipment Dealers.” Greg Grady has served as the Chief Revenue Officer at Texada […]
The 4Ps Marketing Model Hurts Your Dealership
The 4Ps Marketing Model Hurts Your Dealership Guest writer Roy Lapa turns our traditional wisdom of marketing on its ear by pointing out how the 4Ps of marketing model hurts your dealership. The persistence of the 4Ps of marketing within heavy equipment dealerships hurts their future. The 4Ps of marketing represent the following elements: price, […]
Navigating Innovation’s Lonely Road: A Guide for the Stuck and Stalled
Navigating Innovation’s Lonely Road: A Guide for the Stuck and Stalled Guest writer Sara Hanks returns this week with a blog offering tips and tricks for those individuals who drive change in their organizations: “Navigating Innovation’s Lonely Road: A Guide for the Stuck and Stalled.” Do you ever feel alone while trying to drive innovation […]
Brand Identity = Measurable Customer Behaviors
Brand Identity = Measurable Customer Behaviors Today’s blog post, “Brand Identity = Measurable Customer Behaviors,” is brought to you from a new contributor. Roy Lapa is an experienced marketing professional with 25+ years of experience in B2B and B2B2C heavy industries in various functions such as sales, customer service, remanufacturing, industrial automation, product support, marketing, […]
Making It Happen from the Middle
Making It Happen from the Middle Guest writer Sara Hanks talks about how to continue to make changes without a top-down ability in “Making It Happen from the Middle.” For nearly a decade, the digital transformation projects, and teams that I led were funded from corporate. Although there were aggressive cost-out targets that came along […]
Using Agile in a Dealership Environment
Using Agile in a Dealership Environment Our newest guest writer, Mark Fitzsimmons, makes his debut blog post here with, “Using Agile in a Dealership Environment.” Through his 20+ year career, Mark has worked with organizations ranging from start-ups to publicly traded companies to all levels of government. Mark has extensive international experience leading the development […]