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Equipment Data and the Digital Dealership Tonight, to accompany the podcast released on this subject today, guest blogger Mets Kramer continues to educate us on all the digital aspects of our business with a look at equipment data and the Digital Dealership. When I started Strategic Evolutions in 2017, it was based on two things. […]
Your Company Legacy and the Digital Dealership Tonight, guest blogger Mets Kramer continues to educate us on all the digital aspects of our business with a look at your company legacy and how it fits in with the Digital Dealership. “In the past, the model for an organized business was a phone and a Rolodex (younger […]
The Digital Dealership: Comparing Equipment Presentation Tonight, guest blogger Mets Kramer continues to educate us on all the digital aspects of our business with The Digital Dealership: Comparing Equipment Presentation. One of the Statements I have made repeatedly in this series is: “The average buyer does 85% of their research digitally prior to contacting the dealer” […]
Digital Dealership: Getting Practical Tonight, guest blogger Mets Kramer continues to educate us on all the digital aspects of our business with The Digital Dealership: Getting Practical. For the past few weeks, we’ve looked at creating a digital dealership and what defines going fully digital. One of the main areas of focus, was changing our understanding […]
The Digital Dealership: Integrated Website Tonight, guest blogger Mets Kramer continues to educate us on all the digital aspects of our business with The Digital Dealership: Integrated Website. In my last article, “The Digital Dealership”, I painted a picture of what the digital dealership looks like. What defined the digital dealership was information and a continuous […]
The Digital Dealership Tonight, guest blogger Mets Kramer continues to educate us on all the digital aspects of our business with The Digital Dealership. Over the past months I’ve covered various digital aspects of sales and marketing. We talked about shifting our mindset from Digital Billboarding to Engagement Marketing. We looked at how your website […]
Are Cybersecurity Vulnerabilities Haunting Your Dealership? Kevin Landers is the President of rocketwise – an IT and Cyber Security firm based out of Knoxville, TN. He and his team support equipment and commercial truck dealers across North America. He makes his initial blog post for Learning Without Scars with, “Are Cybersecurity Vulnerabilities Haunting Your Dealership?” […]
Digital for Data’s Sake Our new guest writer today is Sara Hanks, sharing her knowledge about going digital for data’s sake. In her own words, Sara introduces herself: My career launched 22 years ago as a mechanical engineer but shifted quickly into continuous improvement when I became a Lean Six Sigma Black Belt. Early on, […]
Going Digital Post-Pandemic Guest writer Mets Kramer brings his digital knowledge to readers in “Going Digital Post-Pandemic.” Much has been written about what’s happened over the past 2 years due to the pandemic. It has affected millions of people in countless ways. As we near the end of this time, most people will return to […]
The Transition from an Equipment Dealership to a Technology Platform Our new guest writer Alex Kraft Started as an equipment salesperson for Flagler Construction Equipment (Volvo heavy dealer in Florida) in 2004. He worked in various positions at Flagler, ultimately serving as Chief Operating Officer from 2017 to early 2020 when Flagler was sold to […]