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Brand Identity = Measurable Customer Behaviors Today’s blog post, “Brand Identity = Measurable Customer Behaviors,” is brought to you from a new contributor. Roy Lapa is an experienced marketing professional with 25+ years of experience in B2B and B2B2C heavy industries in various functions such as sales, customer service, remanufacturing, industrial automation, product support, marketing, […]
Coaches Corner v.03.02.2023 In Coaches Corner v.03.02.2023, Coach Floyd Jerkins discusses sales mix and closing ratio analysis of behavior metrics. In my last article, Behavioral Sales Metrics for Coaching Equipment Industry Sales Teams, I laid out some framework for measuring sales activities. This article is the second in the series to analyze the behavioral metrics […]
Coaches Corner v.02.23.2023 Guest writer and Coach Floyd Jerkins addresses behavioral sales metrics for coaching equipment industry sales teams for Coaches Corner v.02.23.2023. Every dealership organization is at a different place in time with the diagnosis of their sales teams and processes. The size of complex and level of operational sophistication are factors. Many times, […]
Employee Satisfaction in 2022 and Beyond Guest writer Alex Weaver continues the year-end reflections with a look at employee satisfaction in 2022 and beyond… Recently we looked at measuring our business / commercial performance around four metrics: Financial Performance Market Share Customer Satisfaction Employee Satisfaction In October, we discussed some factors influencing Customer Satisfaction and today’s […]
Five Things For this week’s Lifelong Learning blog, Founder Ron Slee talks to us about performance reviews and leading teams – both in a classroom and in a business setting. He describes for us five things that prompt thoughtful conversations. Five Things Many of you know that I am almost fanatical about providing great performance […]
Operating and Financial Forecasts Using Artificial Intelligence Guest writer Steve Clegg brings technology to the table in his blog post for this week, “Operating and Financial Forecasts Using Artificial Intelligence.” Operating and Financial Forecasts Using Artificial Intellignence Forecasting your operating and financial results is an important part of any business. Whether you are a startup […]
Are you afraid of your dealer business system? Guest writer Chris Kohart Tackles our reluctance to update the software systems we use in “Are you afraid of your dealer business system?” Dealerships invest heavily in people and the infrastructure to support the business, so why do so many dealers still utilize antiquated software solutions to […]
Does Anyone Know the Skills Required For a Job? When you first seek employment, do you know all of the ins and outs of the job you’re applying to do? Founder and managing member Ron Slee takes a look at skills in his learning post for this week: Does Anyone Know the Skills Required For […]
The Importance of Service Guest writer Mets Kramer is back with a new blog post for us. Read on to learn about The Importance of Service. Over the past few months, I’ve been travelling to visit numerous dealers all over the US and Canada. During my visits we tend to have long conversations on the […]
Are Your Employees Assets OR simply Tools from a Toolbox? In this, the second installment in our series on learning and education, our founder and managing member Ron Slee asks a fundamental question: Are Your Employees Assets OR simply Tools from a Toolbox? Your answer determines how you approach the education of your team members. […]