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47 search results for: digital dealership

22

Digital Marketing

Digital Marketing Digital Marketing: Billboard vs Engagement “At the moment, our research shows buyers making 90% of their purchase decision before contacting the dealer.” And there it was. I had been having thoughts like these swirling around in my head for a few months now. But when Charles Bowles at Trader Interactive spoke with me, […]

23

Show Me Your Spreadsheets

Show Me Your Spreadsheets Tonight, guest writer Mets Kramer resumes his blog posts on digitizing your dealership with “Show Me Your Spreadsheets.” Show Me Your Spreadsheets Over the past couple of years, I’ve spoken often about the Digital Dealership, a dealership with equal digital presence to the it’s physical (bricks and mortar) presence.  The idea […]

25

Quality of Communication Channel Part 2

Quality of Communication Channel Part 2 Guest writer Ryszard Chciuk educates readers about service quality in his blog post on the quality of the communication channel. Quality of Communication Channel Part 2 When writing about the quality of the communication channel, I mean the definition of service quality worked out by Parasuraman, Zeithaml, and Berry […]

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Quality of Communication Channel

Quality of Communication Channel In tonight’s blog post, guest writer Ryszard Chciuk walks us through the information our customers need and want to know. The quality of the communication channel directly impacts your customer’s purchases, especially as they move through the research phase before buying. Ron Slee reminded us (see From Paper to Glass) what […]

29

Time Is a Problem

Time Is a Problem   Are We Simply Solving Problems All Day? Over a year ago I wrote in a blog that Time Was Your Enemy. The other day Mets Kramer and I were recording a Podcast on the Digital Dealership and we spoke about two companies who we think do a good job at […]

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Information and a Call to Action

Information and a Call to Action.   Recently we did a Podcast with Mets Kramer where we talked about the “Digital Dealership.” Then we had a Candid Conversation with Ryszard Chciuk on his work experiences in Poland over the past forty years. Then I caught up with Ed Gordon and we talked about “Job Shock” […]