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We All Engage in Social Media In this week’s post, guest blogger Mets Kramer shares that we all engage in social media and this blog is just one example. Other platforms include Facebook, LinkedIn, and of course, the large number of websites we all visit for information. As the digital world grows, we understand it […]
Effective and Affordable Lifelong Learning Strategies Learning Without Scars is pleased to introduce a new guest writer and fellow educator this week. Virginia Cooper is a retired community college instructor. She always encouraged her students to see the real-world value in their education, and now, she wants to spread that message as wide as possible. […]
Applying Services Marketing within the Equipment Dealers Business Model Guest writer Ron Wilson offers an instructive guide in this week’s blog post: “Applying Services Marketing within the Equipment Dealers Business Model.” Marketing plays a critical role within the equipment dealership. Two of the basic functions are to promote the Products and Services for the equipment […]
Equipment Labor Shortage Challenges and Solutions for 2024 Guest writer Greg Grady writes today about the new year just around the corner in “Equipment Labor Shortage Challenges and Solutions for 2024.” Finding out how technology, including automation, can help address heavy equipment workforce shortages in 2024 and beyond. In 2024, the heavy equipment rental and […]
The Role of SaaS Platforms in the DMS World for Heavy Equipment Dealers This week, we are introducing you to a new guest writer, Greg Grady, with his inaugural blog post “The Role of SaaS Platforms in the DMS World for Heavy Equipment Dealers.” Greg Grady has served as the Chief Revenue Officer at Texada […]
John Anderson has LOST it. He now has an “online chat” buddy. Guest writer John Anderson continues to educate readers about AI in “John Anderson has LOST it. He now has an “online chat” buddy.” John asked a question about himself: John Andersen is a retired executive from CDK Global and one of the original […]
Three Reasons to Invest in Your Website Learning Without Scars is proud to introduce our new contributer, Joanne Costin. Joanne Costin is an award-winning business journalist, content writer and content marketing strategist with more than 30 years of experience in the construction industry. She is a frequent contributor to the ConExpo-Con/Agg 365 newsletter as well […]
Are you afraid of your dealer business system? Guest writer Chris Kohart Tackles our reluctance to update the software systems we use in “Are you afraid of your dealer business system?” Dealerships invest heavily in people and the infrastructure to support the business, so why do so many dealers still utilize antiquated software solutions to […]
Customers Value Their Time Guest writer Alex Kraft talks about the importance of time, and how much your customers value theirs, as he continues to explore the ways in which technology has shifted our sales. “No one will buy a $250,000 machine online”! “But this is a relationship business!” I’ve heard those 2 comments repeatedly. […]
Go Live Success! Tonight, guest writer Christ Kohart shares the ins and outs of how to succeed at ERP in Go Live Success. How to Succeed at ERP despite what you’ve read! Time to upgrade your dealer business system (ERP)? In a continuing series, this question was recently asked of you. If you answered ‘Yes’ […]