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Some Thoughts About 2022 As is pretty normal at this time of year there are many “experts” and “analysts” who provide us with their thinking about the coming year. Interest Rates, Inflation, Unemployment, GDP, labor Participation Rates and so on. Several of these “white papers” have got my attention. Digital Transformation More than at any […]
Quality of Communication Channel: Operator’s Manuals In tonight’s post, our guest writer Ryszard Chciuk continues with his series on the quality of the communication channel with key information on Operator’s Manuals. When writing about the quality of the communication channel, I meant the definition of service quality worked out by Parasuraman, Zeithaml, and Berry in […]
Everything Seems Obvious in Hindsight! Chris Kohart has over 30 years of direct management experience in the heavy construction equipment distribution industry and more than a decade in the technology sector directly supporting equipment dealers globally. Chris is Principal of C.A. Kohart & Associates, a management and marketing consulting firm dedicated to equipment dealerships, private […]
Target Marketing In his guest post for this week, Ross Atkinson highlights the critical importance of technology when it comes to target marketing. It is truly amazing how times have changed in the last 20 years! Dealerships have gotten larger through consolidation and spread further apart. The dealer is servicing more customers with less staff. Welcome […]
Metrics For Your Website Today’s guest blog is from Mets Kramer, sharing knowledge about the metrics you need for your website, and understanding your digital traffic to better engage your audience. You use metrics for every other part of your business, so it’s time to learn more about them for your digital marketing, specifically your […]
Dealer Websites This week, we have a new guest blog from Mets Kramer. In my last article, I discussed the difference between Billboard Digital Marketing and Engagement Digital Marketing. With the world and our industry becoming more digital everyday, I wanted to expand on the topic of websites and why it’s worth building your own […]
Information Stagnation This guest blog is from Brad Stimmel. Brad Stimmel is the retired CEO of Ascendum Machinery. He was also the President of the Volvo Dealer Advisory Council for 10 years. In addition, he was a 15 year member of the Executive Forum group that provided updates twice per year for studies in Executive […]
For some time now, the Capital Goods Industries has used global position and equipment monitoring technologies. Last week I talk about the Cloud Based Technologies that were impacting our world. I want to look in a different direction this week. On March 22nd the following press release got my attention: China: – Commercial drone data […]