Socrates Says

Service Technician

The heavy equipment industry has entered a new era, one defined by automation, digital diagnostics, telematics, smart hydraulics, advanced electronics, and increasingly efficient diesel technologies. As equipment becomes more capable, the expectations placed on technicians become equally advanced. Repair work is no longer limited to mechanical adjustments; it now includes troubleshooting complex data-driven systems, interpreting […]

Dealership Service Department Problems

The modern dealership service department operates at the center of customer expectations, evolving vehicle technology, and pressure for sustainable profit growth. Service managers and supervisors know that success doesn’t depend solely on the number of repair orders coming in or the reputation of the dealership. It depends on the efficiency, consistency, and skill level of […]

The Importance of Accurate Business Forecasting and Revenue Projections for Equipment Dealers If you’re an equipment dealer, then your business is not just about selling machines. It’s about managing cycles, parts, service, rentals, and relationships. In such a complex environment with so many moving pieces, guessing your way into the future does not work. You […]

But let’s clear this up right away: There is no merger between these three OEMs. What is actually happening is a joint venture — a strategic collaboration between Daimler Truck and Volvo Group called Coretura AB, a 50/50 partnership designed to accelerate the industry’s software transformation and enable a more connected, standardized digital future. The […]

Just after the Great Recession, Caterpillar decided to exit the truck engine manufacturing business in 2010. CAT had struggled to make a good Tier 4 product. Many thought CAT would buy another manufacturer. Some CAT dealers bought truck dealerships, and others started working on all trucks. Dealers asked me why CAT would exit the truck […]

Why AI-Driven Targeting of the Profitable 10% for 25%+ Revenue Growth Why Market share Growth Can be in Your Pocket Drawing from proven data-driven strategies in competitive industries, and BiltData.ai’s deep dive into over 100 million transactions across construction equipment rentals, fleet ownership, and product support—one truth stands out: success in sales is not about […]