Instore Merchanidising Webinar – March 19th @ 9:00 AM Pacific

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Don’t miss this lively event.

The days of your customers walking into your business have long since passed. This is truly a shame. Some thirty to forty years ago we taught our customers that our inventory management meant that those parts that the customer wanted would not all be available when they came to our store. So they started to use the telephone and we didn’t see the customer on our store very much at all.

Yet it still continues to be true that you have an opportunity to create an interesting and successful retail store. This is the first step in becoming a retail operation. From Harley-Davidson to Ski-doo to Artic Cat there are specialty suppliers that have made merchandising an art form. We will look into the successes in other Industries and how we can learn from them. The layout of your merchandising area, the methods to keep it fresh and appealing, will go a long way to determining your success. All of this and much more will be covered in this fast paced webinar.

Others dealerships and other Industries have turned this into a customer convenience and money making proposition. This is much more than just setting up shelves and displays. They have made the store a pleasing environment for both employees and customers. Learn the ins and outs of successful Instore Merchandising with this comprehensive webinar.

You can register at aednet.org search products and then seminars to register.

The time is now.

Service Webinars

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The final webinars for February are coming up this week. Go to aednet.org to register. There are two on Tuesday and two on Wednesday. Don’t miss them.

The time is now…

 

Countdown on Webinars

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Don’t miss the upcoming webinars on the Parts business.

Tuesday and Wednesday there will be four outstanding programs to herp all parts employees understand more of what is important in their work. Check out the www.aednet.org site to register or www.rjslee.com under the Learning tab for information.

The time is now….

Shameless Promotion

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Don’t miss the parts webinars and service webinars coming up.

Parts next week February 12th and 13th.

Service the following week February 19th and 20th.

The time is now.

Service Organization February 20th 12:00 Noon Pacific

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The organization of a service department is about more than technicians and clerks and management. Designing the structures is about facts and not feelings. The time for shop and field jobs starts the design. The technology, tooling and processes used take us the rest of the way. Exploring the service department organization from a factual foundation is the goal of this webinar.

The density of supervision to technician has long been in dispute in this Industry. This webinar aims to put that dispute to rest by providing definitive measures of labor efficiency and quality in the forefront and not having “cost” drive decisions about those two fundamental elements of a service department.. From Roman times to the current US Army supervision has been a constant and defining attribute of high performance. We discuss the appropriate levels of supervision and provide a model for the participants to use for their business.

The clerical support in a Service Department covers all aspects of record management as well as labor controls, job controls, job process and work in process, as well as everything to do with warranty and technical documentation, either in printed or electronic format. The dealer business system is critical in supporting this function. This webinar will be of benefit to everyone in management and supervision of the service function.

 

 

Service Labor Rates February 20th 9:00 AM Pacific

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Too often dealerships call around to the neighboring dealers and ask for their service pricing. While it is understandable to know what the pricing is in your territory it is more important to develop a price structure that is required to attract the business and also produce the profit necessary to operate a dealership.

We will expose the “peanut butter” labor pricing for what it is – an over simplified unrealistic pricing mechanism – and provide an alternative to consider. It all starts from the skills of the men and the degree of difficulty of the work involved. That requires we must know the skills of the men we employ and then use their skills on jobs that match that skill. Consider that the wage that is paid to the men is a direct reflection of the skills that the men have and we have a starting point to determine labor rates. It is called a “wage multiple.

This methodology has been in use for a long time but not by sufficiently large numbers of dealerships; currently most of us over price low skill work and under price high skill work. We will define and describe the wage multiple so that upon the completion of this webinar the participants will be able to return to work and recalculate their labor rates with this new method and evaluate whether or not they should apply it in their Service Department.

Service Work Order Process February 19th 12:00 Noon Pacific

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The core function within every Service Department is the work order process. Yet little attention seems to have been given to this most important function. Dureing this webinar we will take you through the complete process from teh “Service Request” up to and including the invoicing of the finished job. The process is not complicated but there are a lot of details which if mishandled will not satisfy either the customer of the dealership.

The only group within an equipment dealership that allows a business to differentiate itself from the competition in the market is the Service Department. Yet the typical dealership leaves the service Department and the dealer business system to establish the methods to be used. This webinar addresses the complete process from labor posting to outside purchases; from ordering parts to returning them; from introducing the structure of the job to the scheduling of work. We will address them all.

The individual elements will be covered in complete detail in further webinars but the basic structure to employ will be detailed in this session. You will be able to return to your work and review how your structure relates to these “Best Practices” and begin the transformation of the department from a place where repairs and maintenance are performed to a productive, high quality, and safe service shop. This is the type of work order process that attracts talented people to work within it and retains customers who use it.

Service Inspections February 19th 9:00 AM Pacific

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Customers, for the dealership service department, have grown used to performing service maintenance and minor repairs either themselves, or with the help of independent mechanics. This has led them to the conclusion that repairs are easily done and that they can diagnose problems with their equipment without much help from anybody.

While it is true that some of the customers employees and independent mechanics can perform very technical work it still remains the dealership that has access to all the technical expertise that is provided by the manufacturers of the equipment.

The parallel that will be presented in this program is that of the doctor. The technician performing the inspection is a qualified analyst, trained to know what to look for and what the symptoms mean. The inspections that we are talking about here are diagnostic inspections to be performed prior to conducting any repairs, quality control inspections to be done after work has been completed, and machine appraisals which would be required of machines being traded in or been purchased used.

This program, on inspections, will provide you with an outline, a process, to follow in developing the inspection programs, listed above, for your dealership that will allow you to improve all repair processes as well as have a more consistent condition report on used equipment.

Important – Training Tidbit #4

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Don’t miss the upcoming webinars. Go to www.rjslee.com under the learning tab or www.aednet.org under products tab find Product Support.

For the Parts Department personnel

  • February 12th
    • TeleSelling
    • Basic Inventory Control
  • February 13th
    • Warehousing
    • Pricing

For the Service Group personnel

  • February 19th
    • Inspections
    • Work Order Process
  • February 20th
    • Service Organization
    • Labor Efficiency

Those of you that have not attended one of these informative webinars should make the time and register. You won’t be sorry. The time is now.

Warehousing

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The prevalent thinking is that a warehouse is strictly a store room. How wrong can we be?

I remember visiting a consumer goods distribution center in Chicago and watching in awe. The order pickers were given a days work when they arrived and told they could leave when they had finished. There was another visit to a Kodak plant in Stuttgart, Germany which went with no emplyoees at all. No lights on unless someone went into teh building. Finally a tool distribution center with a 30 meter high facility. One of the storage aisles had been out of commission for months until they discovered that there was a deflection on the mast which for safety reasons disabled the motion motors.

Warehousing and distribution centers can be complicated or they can be simple. It is like most things, the more you know the more yioi uare prepared to accept that you don’t know it all.

Join us on our webinar February 13th and learn and enjoy. See you then.

The time is now.