There’s always some crossover between our industry, and the automotive industry, the aviation industry, trucks, trailers, and so on.
When we think about marketing, we automatically think of the end result of all of our marketing endeavors: a sale.
But in order to make a sale, we have to know our market. This means more than having a script or having general knowledge. Who are your customers? What, exactly, is it that they need from you? What relationship do you share with them currently?
Remember, people sell. It is a relationship.
The time is now.