Socrates Says

Product Support Selling – Preparation

Product Support Selling – Preparation Everyone everywhere sells. That is a truth that is little understood. We sell ideas at work and we sell manners at home. There are many things that we sell over the course of our lives. Sales personnel sell for a living, and the skills that they have as individuals are […]

Parts & Service Marketing – Basic Marketing

Parts & Service Marketing – Basic Marketing Our Parts & Service Marketing series of webinars begins this Thursday, May 14, 2015, with the introductory course: Basic Marketing. Marketing is a broadly misunderstood sector of business. It is much more than mailings, promotions, and tradeshows. It is all of the aspects involved in influencing the customer […]

Parts Management – Delivery Systems

Parts Management – Delivery Systems In the parts business we communicate with the marketplace in a variety of methods. With the telephone, with people walking into your store, some customers will send orders by mail, or via a fax, and some use the internet. But the variations of the work don’t stop there: we also […]

Service Management – Maintenance Programs

Service Management – Maintenance Programs Everyone knows about the repair and rebuild business. That is where the excitement is for technical people. In the product support business, we have two major goals: reduce the owning and operating costs for the machine owner, and protect the residual value of the machine. The first step to understanding […]

Parts Management – Basic Finance

Parts Management – Basic Finance Before we can be of any value to anyone else we have to be of value to ourselves. That is an old adage, but it still rings true. Ignorance is not knowing what to do. How can we know what to do if we don’t understand basic finance? Here we […]

Learn How To Make It Matter!

On Tuesday, 5/12/2015, we are presenting our two “Make It Matter” webinars. At 9:00 a.m. PST we have PTS-WE-U13: our Parts Management – Make It Matter program. At 11:00 a.m. PST we have SER-WE-U13: our Service Management – Make It Matter program. These webinars address the two most important questions we must answer in our […]