Socrates Says

Membership

American Express coined the phrase “Membership has its privileges.”  This is entirely true.  Most of us have professional memberships to various organizations: the Associated Equipment Distributors, the National Trailer Distributor’s Association, the National Groundwater Association, the National Trailer Equipment Association, just to name a few. We are inviting you to become members of our own […]

Friday Filosophy #2015-1

You will never do anything in this world without courage. It is the greatest quality of the mind next to honor. Aristotle   When a man feels throbbing in him the power to do what he undertakes as well as it can possibly be done, this is happiness, this is success. Orison Swett Marden   […]

Pricing Power

Webinars come in a wide variety of forms and flavors. Some are offered for free as a means to whet your appetite and get you to buy other services. Others represent a transference of information en masse.   Then, there are many options in between. We have already told you about our new dynamic. Now we […]

Capital Goods Webinars – The New Dynamic

I began my career as an educator.  There was nothing I enjoyed more than seeing the light go on for a student – unless, of course, it was shocking them with my unorthodox methods. Today, the landscape of education has shifted.  We have moved from the traditional classroom to the world wide web.  Webinars have […]

Content is King…Capital Goods Training

What sets you apart? It is all too easy to recognize the similarities among service departments, parts departments, and product support salespeople.  In order to stand out amongst the crowd, your training helps you make your mark.  Your training teaches you what your work looks like when it is right. I have been working in […]

Friday Filosophy #2014-50

Leadership, like swimming, cannot be learned by reading about it. Henry Mintzberg   Adversity is the first path to truth. Lord Byron   Happiness is not a matter of events, it depends upon the tides of the mind. Alice Meynell Last month I highlighted the great teacher as being a person who inspired. I want […]