All students who take a Subject Specific class are eligible to earn 0.5 of a Continuing Education Credits (CEU).
You must score 80% or higher to obtain a passing mark for the class. This completion entitles you to receive a certificate of achievement. This certificate will also highlight the number of CEU’s you have earned.
How to Track the Sales Performance of Your Reps
The backbone of any equipment dealer is their sales reps. They are responsible for both taking leads and prospects over the finish line and converting them into customers, as well as nurturing current customer relationships and encouraging them to keep buying from you. Without an effective overall program and sales team, you won’t create new […]
The Discovery of Hawaii
The discovery of Hawaii by the ancient Polynesians marked the conclusion of a 2,000-mile voyage, and one of history’s greatest adventures. by Julian Karas On this fourth of July I thought it appropriate to bring a bit of Hawaii to all of you. The discovery of Hawaii was no accident. The Polynesians needed vision, […]
Gratitude
This June, I experienced the gift and lesson of gratitude firsthand. I had reason to check in with my doctor, and he ran a quick echocardiogram. He picked up something and suggested I see my cardiologist. I have long known I have a prolapsed mitral valve, and I get it checked regularly. We determined it […]
Transforming the Equipment and Dealership Industries
A Journey of Innovation and Education At the heart of the equipment and dealership industries, change is a constant, and adaptability is key. George Keen and I have exemplified this journey by transitioning into consulting roles, each from distinct backgrounds. George starting in 1986, one made the leap from the world of dealer software, with […]
Making a Difference
Making a Difference is a new installment in the Muddy Boots series by David Griffith. “All that evil needs is for a few good men and women to remain silent, inactive, or look the other way.” In our tradition and those of most others, we are asked to respect the dignity of every human being […]
Why Distance Matters
Why Aren’t Customers Working with You? Check Your Geographic Market. Equipment dealers will never be able to work with every single potential customer that their marketing targets or that their sales team pursues. But if you are having trouble converting prospects who otherwise seem like a perfect customer for your business, then the problem might […]