Socrates Says

Quality of Communication Channel

Quality of Communication Channel In tonight’s blog post, guest writer Ryszard Chciuk walks us through the information our customers need and want to know. The quality of the communication channel directly impacts your customer’s purchases, especially as they move through the research phase before buying. Ron Slee reminded us (see From Paper to Glass) what […]

Friday Filosophy v.10.22.2021

Friday Filosophy v.10.22.2021 Aesop  620–564 BCE was a Greek fabulist and storyteller credited with a number of fables now collectively known as Aesop’s Fables. Although his existence remains unclear and no writings by him survive, numerous tales credited to him were gathered across the centuries and in many languages in a storytelling tradition that continues to this day. Many of the tales are […]

The Digital Dealership, Your Audience: Strategic Segmentation Part 1

The Digital Dealership, Your Audience: Strategic Segmentation Part 1 In tonight’s blog post, guest writer Mets Kramer continues his exploration of the digital dealership. Part 1 of a series, tonight we look at strategic segmentation of your audience. You customers are only a small part of your Audience All of us have heard the term […]

From Paper to Glass

From Paper to Glass In a recent Podcast with Alex Schuessler, we were talking about technology and the changes that have taken place in the marketplace within our Industry. I have long used the example of the Steam Engine being replaced by the Electric Engine of how we resist changes. Yes, the tool was changed […]

Friday Filosophy v.10.15.2021

FRIDAY FILOSOPHY v.10.15.2021 In the last two decades with the arrival of social media and their platforms we have started to see various new challenges to one of our most fundamental rights; the Freedom of Speech. These quotations and thoughts should provoke some thinking on this subject. It is very critical to our lives and […]

The Future Work Place

The Future Work Place The Future Work Place – What Will it Look Like? The Pandemic has had a devastating impact on life around the world. Many of us have lost close friends, co-workers, associates and family members. It has been very personal. On top of that many of us have had either short term […]