Socrates Says

Applying Services Marketing within the Equipment Dealers Business Model

Applying Services Marketing within the Equipment Dealers Business Model Guest writer Ron Wilson offers an instructive guide in this week’s blog post: “Applying Services Marketing within the Equipment Dealers Business Model.” Marketing plays a critical role within the equipment dealership. Two of the basic functions are to promote the Products and Services for the equipment […]

Market Share, Sales Participation and Closure

Market Share, Sales Participation and Closure Guest writer Kurt Pease is back with a blog post on the topic of “sales participation, market share, and closure,” and the ways these elements can be improved upon in your business. Leadership teams at both the dealer and manufacturer levels dedicate considerable attention to strategizing ways to expand […]

Exceed Revenue Goals

Exceed Revenue Goals Guest writers Debbie Frakes and Steve Clegg are back with a new and relevant blog post this week which covers the topic of how to meet and exceed your revenue goals. Revenue and transaction trends tell a story about your company. They allow you to recognize sales patterns and understand what activities, […]

The Little Things Do Matter

The Little Things Do Matter Learning Without Scars’ new guest writer John Dowling is a United States Marine veteran who has had a successful 25-year career in the Product Support Industry. He started as an equipment mechanic and worked his way up to be a field service mechanic. John was promoted to service manager and […]

Start Your Day

Start Your Day Our founder Ron Slee waxes nostalgic and vulnerable in his blog post this week. “Start Your Day” isn’t just a look back over six decades of a career, though, it sings the praises of all of the productive habits and accomplishments you can reach when you are an early riser. Start Your […]

Navigating the complexities of the truck driver shortage

Navigating the complexities of the truck driver shortage Bob Rutherford is a 50-year veteran of the trucking industry. Thirty of those years were as a member of the TMC where he earned both the Silver Spark Plug and Recognized Associate awards for his contributions to the industry. He is also an Ambassador for the EnergyandMobility.org […]