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Branding #MondayBlogs

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In our Industry, we can identify a brand with a logo, a color, a certain type of visible air filter on a piece of equipment.

But how often do we stop to realize that we are our own brand?  Who we are and what we do, the ways in which we do our work, reflect our individual brand.

Your brand matters.  It matters to your customers, to your team, and to your store.

For this week’s Socrates Says, we are sharing some words of wisdom on your own brand in the video below.

The time is now.

 

Differentiate Your Market #MondayBlogs

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There’s always some crossover between our industry, and the automotive industry, the aviation industry, trucks, trailers, and so on.

When we think about marketing, we automatically think of the end result of all of our marketing endeavors: a sale.

But in order to make a sale, we have to know our market.  This means more than having a script or having general knowledge.  Who are your customers?  What, exactly, is it that they need from you?  What relationship do you share with them currently?

Remember, people sell.  It is a relationship.

The time is now.