Suggested Reading – General Reading

This section comes from everywhere. It can be weird or even historical. But they all contribute to our overall knowledge and skills of the world in which we live and work. Other than fictional works this category of suggested books will broaden the knowledge based but won’t necessarily provoke action.

Yellow Steel

The Story of the Earthmoving Equipment Industry by William R. Haycraft

Extensively illustrated and packed with detailed information on both manufacturers and machines, Yellow Steel knits together the diverse stories of the many companies that created the earthmoving equipment industry – how they began, expanded, retooled, merged, succeeded, and sometimes failed. Their history, a step-by-step linking of need and invention, provides the foundation for virtually all modern transportation, construction, commerce, and industry.

Alexander Botts – Earthworm Tractors

by William Hazlett Upson

Introducing Alexander Botts, salesman of Earthworm Tractors, who is, according to his own modest estimate, a natural born salesman, an artist, and one of the best natural talkers in the organization. When sent to sell a tractor to an English lord, he reveals himself as a man of culture and innate refinement who realizes that a cutaway and all the etceteras are necessities when dealing with the titled nobility. Although in general he tries to cultivate a polite and ingratiating manner, Botts on a collecting job is a hard-boiled bozo, in a very softhearted way. Whether it means diving into a well for a drowned cat, promoting a beauty contest, or riding into a swamp, Alexander Botts always makes his sale, and even if you’re not interested in a tractor, you’re sure to be interested in and delighted by Botts.

The Prime Solution

Close the Value Gap, Increase Margins, and Win the Complex Sale by Jeff Thull

The Prime Solution shows sellers how to turn value fulfillment into a core competency, because they’ve helped customers understand and achieve the full value of the products and services they’ve purchased. The power of this model rests in closing the “value gap”—that frustrating division often created by sellers who have either been unable or unwilling to fulfill the promises they’ve made about their products, and by customers who are unwilling or unable to comprehend the total value received. Author Jeff Thull describes a disciplined, “all-hands” approach that involves all the teams in an organization connected to the customer—R&D, marketing, sales, and service. This practical, whole solutions approach has been used with astonishing success by small to midsized companies as well as major corporations worldwide.

Brand Portfolio Strategy

Creating Relevance, Differentiation, Energy, Leverage, and Clarity by David A. Aaker

In this long-awaited book from the world’s premier brand expert and author of the seminal work “Building Strong Brands”, David Aaker shows managers how to construct a brand portfolio strategy that will support a company’s business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, co-brands, and brand extensions.

Service Success!

Lessons From a Leader on How to Turn Around a Service Business by Daniel I. Kaplan

Nine out of every ten new jobs created each year are in the service sector. Although service jobs are at the heart of today’s economy, accounting for three-quarters of our GNP, there has not been, until now, a system that enables managers to accurately measure and improve service quality, productivity, and profitability. While manufacturing processes lend themselves to statistical measurement, the intangibles of quality service are much harder to quantify. In this book, Dan Kaplan – the man who dramatically transformed the money-losing Hertz Equipment Rental Corporation into the industry leader with an enviable profit margin – reveals the battle-tested methodologies he used in forging one of the recognized business success stories in the service field. Turnarounds in industry rarely come as 450-foot home runs, Kaplan explains. What is needed instead are 1,000 singles – the kind of steady incremental progress toward a goal that is responsible for most wins, in baseball and in business. In Service Success! Kaplan shows how, by deliberately employing a policy of “small wins,” leaders can bring people along with them as they challenge and move beyond the status quo, seeking always to make tomorrow better than today.

Net Ready

Strategies for Success in the E-conomy by Amir Hartman, John Sifonis, and John Kador

CISCO is the global standard not just for internetworking but for Web sales strategies that work. CISCO has made itself the pre-eminent player in the new global economy. Net Ready shows how this vibrant company has done it and how anyone else can apply its unique strategies to succeed on the Web. It’s not a blueprint but a set of flexible strategies for Web success­­ a unique toolkit for every company ready to seize the Internet’s limitless business potential. Net Ready explores the 12 tactics that have catapulted CISCO to the forefront, including its trademark concept of “informatization,” which involves giving away the product and profiting from the information about the transaction.

The 21 Most Powerful Minutes in a Leader’s Day

Revitalize Your Spirit and Empower Your Leadership by John C. Maxwell

While a few people appear to be born leaders, the ability to lead is actually a collection of skills, nearly all of which can be learned and sharpened. Based on his New York Times bestseller The 21 Irrefutable Laws of Leadership, author John C. Maxwell presents a daily plan to help you grow as a leader in your personal, professional, and spiritual life.

The 21 Irrefutable Laws of Leadership

Follow Them and People Will Follow You by John C. Maxwell and Steven R. Covey

At the beginning of The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You by John Maxwell, the author reminds us that any book is fixed at a moment in time. Maxwell’s first version of this book captured his best thinking as it was a decade ago.

But while the book has remained unchanged, its author has grown and matured. He has read more, worked with more people, and taught his principles over and over again. And so the book we get from this fifty-one-year-old author is a more mature and developed one than we got from John Maxwell when he was forty-one. That is a very good thing.

Plato and a Platypus Walk into a Bar…

Understanding Philosophy Through Jokes by Thomas Cathcart and Daniel Klein

Outrageously funny, Plato and a Platypus Walk into a Bar . . . has been a breakout bestseller ever since authors—and born vaudevillians—Thomas Cathcart and Daniel Klein did their schtick on NPR’s Weekend Edition. Lively, original, and powerfully informative, Plato and a Platypus Walk Into a Bar . . . is a not-so-reverent crash course through the great philosophical thinkers and traditions, from Existentialism (What do Hegel and Bette Midler have in common?) to Logic (Sherlock Holmes never deduced anything). Philosophy 101 for those who like to take the heavy stuff lightly, this is a joy to read—and finally, it all makes sense!

Purple Cow

Transform Your Business by Being Remarkable by Seth Godin

What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don’t? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?

Face it, the checklist of tired ‘P’s marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren’t working anymore. There’s an exceptionally important ‘P’ that has to be added to the list. It’s Purple Cow.

Cows, after you’ve seen one, or two, or ten, are boring. A Purple Cow, though…now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won’t forget a Purple Cow. And it’s not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It’s built right in, or it’s not there. Period.

In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It’s a manifesto for marketers who want to help create products that are worth marketing in the first place.

The Big Moo

Stop Trying to Be Perfect and Start Being Remarkable by The Group of 33 and Seth Godin

Most organizations are stuck in a rut. On one hand, they understand all the good things that will come with growth. On the other, they’re petrified that growth means change, and change means risk, and risk means death. Nobody wants to screw up and ruin a good thing, so most companies (and individuals) just keep trying to be perfect at the things they’ve always done.

In 2003, Seth Godin’s Purple Cow challenged organizations to become remarkable—to drive growth by standing out in a world full of brown cows. It struck a huge chord and stayed on the Business-Week bestseller list for nearly two years. You can hear countless brainstorming meetings where people refer to purple cows and say things like, “That’s not good enough. We need to create a big moo!”

But how do you create a big moo—an insight so astounding that people can’t help but remark on it, like digital TV recording (TiVo) or overnight shipping (FedEx), or the world’s best vacuum cleaner (Dyson)? Godin worked with thirty-two of the world’s smartest thinkers to answer this critical question. And the team—with the likes of Tom Peters, Malcolm Gladwell, Guy Kawasaki, Mark Cuban, Robyn Waters, Dave Balter, Red Maxwell, and Randall Rothenberg on board—created an incredibly useful book that’s fun to read and perfect for groups to share, discuss, and apply.

The Big Moo is a simple book in the tradition of Fish and Don’t Sweat the Small Stuff. Instead of lecturing you, it tells stories that stick to your ribs and light your fire. It will help you to create a culture that consistently delivers remarkable innovations.

Spark

The Revolutionary New Science of Exercise and the Brain by John J. Ratey and Eric Hagerman

Did you know you can beat stress, lift your mood, fight memory loss, sharpen your intellect, and function better than ever simply by elevating your heart rate and breaking a sweat? The evidence is incontrovertible: aerobic exercise physically remodels our brains for peak performance.

In SPARK, John Ratey, MD embarks upon a fascinating journey through the mind-body connection, illustrating that exercise is truly our best defense against everything from depression to ADD to addiction to menopause to Alzheimer’s. Filled with amazing case studies (such as the revolutionary fitness program in Naperville, Illinois, that has put the local school district of 19,000 kids first in the world of science test scores), SPARK is the first book to explore comprehensively the connection between exercise and the brain. It will change forever the way you think about your morning run.

The Legend of the Monk and the Merchant

Principles for Successful Living by Terry Felber

A fantastic adventure of personal growth – set in 16th century Italy. Readers will meet and join young Julio, who is taken on a quest into adulthood – as his grandfather reveals mysterious family secrets.

Woven through the story are 12 principles of success including:

  • Work Hard and God will Prosper You
  • Be Meek Before God, but Bold Before Men
  • Live Debt-Free and Below Your Means
  • Set Aside the First 10% to Honor God

The Legend of the Monk and the Merchant will change the way you think about your career, wealth, and success.

Chasing the Rabbit

How Market Leaders Outdistance the Competition and How Great Companies Can Catch Up and Win by Steven J. Spear
  • Spear’s reputation as a thought leader is recognized by elite media, publications, and conferences including Harvard Business Review, The New York Times, Boston Globe, Bloomberg Business Radio, the Shingo Prize, and the Association for Manufacturing Excellence
  • The pioneering insights in Chasing the Rabbit are based on original thinking in the tradition of Jim Collins, C.K. Prahalad, Clayton Christensen, and Michael Porter.
  • Spear is one of the most astute business thinkers and prolific writers to emerge in the recent past; his Harvard Business Review articles are among its most popular reprints.
  • Spear is a four-time Shingo Prize winner and a winner of the McKinsey Award
  • Includes examples from global market leaders including Toyota, Vanguard, Southwest Airlines, Massachusetts General Hospital, and Alcoa

Little Red Book of Selling

12.5 Principles of Sales Greatness by Jeffrey H. Gitomer

Salespeople hate to read. That’s why Little Red Book of Selling is short, sweet, and to the point. It’s packed with answers that people are searching for in order to help them make sales for the moment—and the rest of their lives.

Little Red Book of Sales Answers

99.5 Real World Answers That Make Sense, Make Sales, and Make Money by Jeffrey H. Gitomer

Salespeople need answers, fast! Now, one book brings together all the proven, tested, instant answers they’ll ever want: Little Red Book of Sales Answers. This is the legendary Jeffrey Gitomer, the world’s #1 sales presenter and author of the inspirational bestseller Little Red Book of Selling.

This new book goes beyond anything Gitomer’s ever done, offering 99.5 quick, fun-to-read, real-world answers guaranteed to make sense, and make money! You’ll discover the best ways to leave voicemail…ask for appointments…start presentations…follow up…ask for the sale…respond to angry customers…earn referrals… Here are perfect answers for establishing rapport…improving humor and creativity…making cold calls…getting past gatekeepers…controlling phone conversations…overcoming price objections…recognizing buying signals…using the Internet…getting reorders…finding role models and mentors…becoming a better writer…picking the right contact software…ordering the right business lunch…creating stand-out proposals…setting goals…adding value in every possible way.

In your business, you can’t afford to settle for the second-best approach. This book provides an extension of a successful brand by moving from a generic selling book to a book that gives a personal, practical guide to fulfilling your goals.

Workplace 2000

The Revolution Reshaping American Business by Joseph H. Boyett and Henry P. Conn

Joseph H. Boyett is cofounder of Boyett & Associates, an Atlanta-based consulting and research firm specializing in helping companies understand and implement state-of-the-art leadership and organizational practices. He has worked with companies such as IBM, BP Oil, Merck & Company, EDS, and BellSouth on leading-edge strategies for securing competitive advantage. Dr. Boyett is an internationally recognized expert and author on such topics as leadership, change management, high performance work teams, and innovative compensation practices such as gainsharing and pay-for-skill. Dr. Boyett is the author or co-author of seventeen books including the highly praised Workplace 2000, The Guru Guide™ series and Won’t Get Fooled Again, a voter’s guide to picking better political leaders. His most recent book is Getting Things Done in Washington: Lessons for Progressives from Landmark Legislation. [See http://www.jboyett.com for more on Dr. Boyett’s books, including excerpts.]

Fish!

A Remarkable Way to Boost Morale and Improve Results by Stephen C. Lundin / Harry Paul / John Christensen

Imagine a workplace where everyone chooses to bring energy, passion, and a positive attitude to the job every day. Imagine an environment in which people are truly connected to their work, to their colleagues, and to their customers.

In this engrossing parable, a fictional manager is charged with the responsibility of turning a chronically unenthusiastic and unhelpful department into an effective team. Across the street from her office is Seattle’s very real Pike Place Fish Market, world famous and wildly successful thanks to its fun, bustling, joyful atmosphere and customer service. By applying ingeniously simple lessons learned from the actual Pike Place fishmongers, our manager learns how to energize those who report to her and effect an astonishing transformation in her workplace.

Addressing todays work issues (including employee retention and burnout) with an engaging metaphor and an appealing message that applies to any sector of any organization, Fish! offers wisdom that is easy to grasp, instantly applicable, and profound–the hallmarks of a true business classic. Based on a bestselling ChartHouse training video which has been adopted by corporations including Southwest Airlines, Sprint, and Nordstrom.

Who Moved My Cheese?

An Amazing Way to Deal with Change in Your Work and in Your Life by Spencer Johnson

With Who Moved My Cheese? Dr. Spencer Johnson realizes the need for finding the language and tools to deal with change–an issue that makes all of us nervous and uncomfortable.

Most people are fearful of change because they don’t believe they have any control over how or when it happens to them. Since change happens either to the individual or by the individual, Spencer Johnson shows us that what matters most is the attitude we have about change.

When the Y2K panic gripped the corporate realm before the new millennium, most work environments finally recognized the urgent need to get their computers and other business systems up to speed and able to deal with unprecedented change. And businesses realized that this was not enough: they needed to help people get ready, too.

Spencer Johnson has created his new book to do just that. The coauthor of the multimillion bestseller The One Minute Manager has written a deceptively simple story with a dramatically important message that can radically alter the way we cope with change. Who Moved My Cheese? allows for common themes to become topics for discussion and individual interpretation.

Who Moved My Cheese? takes the fear and anxiety out of managing the future and shows people a simple way to successfully deal with the changing times, providing them with a method for moving ahead with their work and lives safely and effectively.

Selling by Phone

How to Reach and Sell to Customers by Linda Richardson

Most salespeople spend half their working lives on the phone. This comprehensive guide helps them maximize that time for two key results – dramatically higher sales and stronger customer relationships – regardless of the product or service being sold. Linda Richardson, a pioneer in consultative selling, demonstrates how to use the phone to establish rapport; determine customer needs; get appointments; close sales; and much more. It includes worksheets to help readers test their skills and hone their teleselling techniques for all types of clients and sales situations.

Delivering Knock Your Socks Off Service

by Performance Research Associates

Who would’ve thought that a practical, fun, easy-to-read customer service book would capture the hearts of hundreds of thousands of readers? Now, celebrating its 20th anniversary, “Delivering Knock Your Socks Off Service” has been completely revised and is better than ever! Still the go-to guide on providing the kind of outstanding service that keeps customers coming back, the fifth edition combines powerful tools and techniques with real-world examples and all-new chapters on using social media for communication and service recovery, owning service encounters, responding positively to negative feedback, and more. The book provides readers with proven tips and strategies for: exceeding customer needs and expectations; determining the right times to bend or break the rules; becoming fantastic fixers and powerful problem-solvers; using the RATER factors to wow your customers; understanding cultural and generational differences; becoming a listening post; and, coping effectively with “customers from hell”. With people surrounded by more choices and information than ever before, true customer loyalty has become increasingly difficult to attain. Combining timeless wisdom and up-to-the-minute methods, Delivering Knock Your Socks Off Service is the book no customer service professional can afford to be without.

The Product Managers Handbook

by Linda Gorchels

The essential guide to seamless product management for today’s fluid, unpredictable business world

Long considered the most useful and insightful guide of its kind, The Product Manager’s Handbook has been fully revised and updated to give you the edge in today’s challenging business landscape. It features expanded coverage of product development processes, intelligence-gathering techniques (including social media), and a greater emphasis on international issues.

This indispensable resource proves that the techniques and tools product managers use are similar―regardless of what industry they work in and what kind of products they manage. Simply put, this book has everything you need for superior job performance―whether you manage consumer or business-to-business products created by an organization that is hierarchical or horizontal.

The Product Manager’s Handbook shows you how to integrate your organization’s disparate segments into a cooperative, results-focused unit that produces satisfying products―from initial design through the postpurchase experience. If your job is to create and commercialize products, it provides the information you need to:

  • Balance breakthroughs and line extensions
  • Create business cases―including competitive assessment, market requirements, and risk reduction
  • Conduct gate reviews and beta testing and manage scope creep
  • Get everything in order for a smooth product launch

For those who manage existing lines, this guide provides:

  • Specific tips for each of the 4Rs of product life-cycle management
  • Brand guidelines
  • Approaches to customer message management
  • Advice on working with sales and the channel

Clear, easy-to-read charts show you how to manage each crucial step from conception to completion, and practical checklists help you evaluate progress at every stage. Interviews with seasoned product management consultants and top-performing product managers provide you with dynamic, proven strategies for addressing potential problems in marketing, production, cross-cultural communication, and more.

The Product Manager’s Handbook examines current market-leading companies, the latest research findings, and evolving customer perceptions to provide you with the tools you need to design, produce, and market winning products―and beat the competition at every turn.

It’s Not the Big That Eat the Small…It’s the Fast That Eat the Slow

How to Use Speed as a Competitive Tool in Business by Jason Jennings and Laurence Haughton

Conventional wisdom once told us big companies are unbeatable… and eat smaller competitors for breakfast.

Not anymore. These days It’s Not the Big that Eat the Small… It’s the FAST that Eat the Slow!

Jason Jennings and Laurence Haughton discovered what separates today’s icons of speed from everybody else.

They asked questions like:

  • What is the difference between speed and haste?
  • Where does business go to spot trends before the competition?
  • How can leaders help people stop dreading high velocity and rediscover the thrill of deciding, acting and staying fast?

And studied the world’s fastest companies like:

  • H&M Europe’s fast fashion phenomenon now poised to threaten apparel stores in America.
  • AOL who gulped down Netscape and Time Warner in record time.
  • Charles Schwab the new dominant name in discount and on-line financial services.

The results are in this sensational book… a national bestseller, translated all over the globe and universally praised.

Would you like to make speed a competitive tool in your business? Here’s your roadmap!

Every Second Counts

by Lance Armstrong

In 1999, Lance Armstrong made world headlines with the most stunning comeback in the history of sport after battling against life-threatening testicular cancer just eighteen months before returning to professional cycling. His first book, It’s Not About the Bike, charted his journey back to life and went on to become an international bestseller. Now, in his much-anticipated follow-up, Armstrong shares more details of his extraordinary life story, including the births of his twin daughters Grace and Isabel. Never shy of controversy, Armstrong offers, with typical frankness, his thoughts on training, competing, winning and failure. He also tells of the work he did for the foundation he created following his dramatic recovery, addresses the daunting challenge of living in the aftermath of cancer and treatment, and shares further inspirational tales of survival. A fresh outlook on the spirit of survivors everywhere, Every Second Counts is an account of a man who strives every day to meet life’s challenges – whether on his bike or off. Every Second Counts was first published in October 2003. In an interview with Oprah Winfrey in January 2013, Lance Armstrong admitted to having taken performance enhancing drugs in all seven of the Tours de France in which he competed between 1999 and 2005. He was officially stripped of these wins by the UCI, the world governing body for cycling, in 2012.

A Logic of Expressive Choice

by Alexander A. Schuessler

Alexander Schuessler has done what many deemed impossible: he has wedded rational choice theory and the concerns of social theory and anthropology to explain why people vote. The “paradox of participation”–why individuals cast ballots when they have virtually no effect on electoral outcomes–has long puzzled social scientists. And it has particularly troubled rational choice theorists, who like to describe political activity in terms of incentives. Schuessler’s ingenious solution is a “logic of expressive choice.” He argues in incentive-based (or “economic”) terms that individuals vote not because of how they believe their vote matters in the final tally but rather to express their preferences, allegiances, and thus themselves.

Through a comparative history of marketing and campaigning, Schuessler generates a “jukebox model” of participation and shows that expressive choice has become a target for those eliciting mass participation and public support. Political advisers, for example, have learned to target voters’ desire to express–to themselves and to others–who they are. Candidates, using tactics such as claiming popularity, invoking lifestyle, using ambiguous campaign themes, and shielding supporters from one another can get out their vote even when it is clear that an election is already lost or won.

This important work, the first of its kind, will appeal to anyone seeking to decipher voter choice and turnout, social movements, political identification, collective action, and consumer behavior, including scholars, graduate students, and upper-level undergraduates in political science, economics, sociology, anthropology, and marketing. It will contribute greatly to our understanding and prediction of democratic participation patterns and their consequences.

Breath

The New Science of a Lost Art by James Nestor

There is nothing more essential to our health and well-being than breathing: take air in, let it out, repeat twenty-five thousand times a day. Yet, as a species, humans have lost the ability to breathe correctly, with grave consequences.

Journalist James Nestor travels the world to figure out what went wrong and how to fix it. The answers aren’t found in pulmonology labs, as we might expect, but in the muddy digs of ancient burial sites, secret Soviet facilities, New Jersey choir schools, and the smoggy streets of São Paulo. Nestor tracks down men and women exploring the hidden science behind ancient breathing practices like Pranayama, Sudarshan Kriya, and Tummo and teams up with pulmonary tinkerers to scientifically test long-held beliefs about how we breathe.

The Wim Hof Method

Activate Your Full Human Potential by Wim Hof

Wim Hof has a message for each of us: “You can literally do the impossible. You can overcome disease, improve your mental health and physical performance, and even control your physiology so you can thrive in any stressful situation.” With The Wim Hof Method, this trailblazer of human potential shares a method that anyone can use―young or old, sick or healthy―to supercharge their capacity for strength, vitality, and happiness.

Wim has become known as “The Iceman” for his astounding physical feats, such as spending hours in freezing water and running barefoot marathons over deserts and ice fields. Yet his most remarkable achievement is not any record-breaking performance―it is the creation of a method that thousands of people have used to transform their lives.

In his gripping and passionate style, Wim shares his method and his story, including:

• Breath―Wim’s unique practices to change your body chemistry, infuse yourself with energy, and focus your mind
• Cold―Safe, controlled, shock-free practices for using cold exposure to enhance your cardiovascular system and awaken your body’s untapped strength
• Mindset―Build your willpower, inner clarity, sensory awareness, and innate joyfulness in the miracle of living
• Science―How users of this method have redefined what is medically possible in study after study
• Health―True stories and testimonials from people using the method to overcome disease and chronic illness
• Performance―Increase your endurance, improve recovery time, up your mental game, and more
• Wim’s Story―Follow Wim’s inspiring personal journey of discovery, tragedy, and triumph
• Spiritual Awakening―How breath, cold, and mindset can reveal the beauty of your soul

Claws of the Panda

Beijing’s Campaign of Influence and Intimidation in Canada by John Manthorpe

Claws of the Panda tells the story of Canada’s failure to construct a workable policy towards the People’s Republic of China. In particular the book tells of Ottawa’s failure to recognize and confront the efforts by the Chinese Communist Party to infiltrate and influence Canadian politics, academia, and media, and to exert control over Canadians of Chinese heritage. Claws of the Panda gives a detailed description of the CCP’s campaign to embed agents of influence in Canadian business, politics, media and academia. The party’s aims are to be able to turn Canadian public policy to China’s advantage, to acquire useful technology and intellectual property, to influence Canada’s international diplomacy, and, most important, to be able to monitor and intimidate Chinese Canadians and others it considers dissidents. The book traces the evolution of the Canada-China relationship over nearly 150 years. It shows how Canadian leaders have constantly misjudged the reality and potential of the relationship while the CCP and its agents have benefited from Canadian naivete.

Effective SOPs

Make Your Standard Operating Procedures Help Your Business Become More Productive by Giles Johnston

Standard Operating Procedures, or SOPs, are an essential part of any business to ensure that quality and consistency occur like clockwork, amidst the busy-ness of day to day working.Unfortunately SOPs are often under-utilised and this short book can help you to get so much more out of your SOPs by making them part of your day-to-day management approach.Most businesses fail to use their SOPs effectively, relegating them to become a bunch of documents that get filed away, never to be looked at again!But, SOPs can be used as a tool to help you increase the performance of your business, if you use them in the right way.Whether you are new to SOPs or have come across this book as part of your lean manufacturing journey, the ideas contained in this practical guide can help your business regardless of which sector you operate in.

Personal Productivity

25 Ideas to Help Conquer Your Time Management Issues by Giles Johnston

If you’re struggling to keep on top of your projects and your workload then ‘Personal Productivity’ is a must read. Using ideas and methods that have been developed to help entire businesses become more productive and focussed, this book will help you to ‘re-engineer’ your working life so that you can get more of the right things done and spend less time ‘chasing your tail’.

Time and How to Spend It

The 7 Rules for Richer, Happier Days by James Wallman

After all, we’ve learned how to spot the difference between junk foods and superfoods. When you discover the equivalent rules for time, it’ll change how you live your life.

In his first book since the era-defining Stuffocation, cultural commentator and bestselling author James Wallman investigates the persistent problem of wasted, unfulfilling time, and finds a powerful answer — a revolutionary approach to life based on the latest scientific discoveries. At its heart is the inspiring revelation that, when you play by the new rules, you can actively choose better experiences.

Bursting with original stories, fresh takes on tales you thought you knew, and insights from psychology, economics, and culture, Time and How to Spend It reveals a seven-point checklist that’ll help you avoid empty experiences, and fill your free hours with exciting and enriching ones instead.

This life-enhancing book will show you how to be the hero or heroine of your own story. You’ll learn how to avoid WMDs (weapons of mass distraction), and discover the roads that lead to flow. You’ll get more out of every minute and every day; your weekends will fizz and your holidays will be deeply nourishing. You’ll not only be living the good life, but building a truly great life.

Stuffocation

Living More With Less by James Wallman

We have more stuff than we could ever need – clothes we don’t wear, kit we don’t use, and toys we don’t play with. It’s bad for the planet, it’s making us stressed, and it might even be killing us.

In other words, we’re stuffocated.

From the exec who’s sold almost everything he owns, to the well-off family who moved to a remote mountain cabin, a rising number of people are turning away from all-you-can-get consumption. Perfect for fans of Marie Kondo, Stuffocation is a manifesto for a vital change in how we all live, focusing less on possessions and more on experiences, and the one book you won’t be able to live without.

Ikagai

The Japanese Secret to a Long and Happy by Hector Garcia

According to the Japanese, everyone has an ikigai—a reason for living. And according to the residents of the Japanese village with the world’s longest-living people, finding it is the key to a happier and longer life. Having a strong sense of ikigai—the place where passion, mission, vocation, and profession intersect—means that each day is infused with meaning. It’s the reason we get up in the morning. It’s also the reason many Japanese never really retire (in fact there’s no word in Japanese that means retire in the sense it does in English): They remain active and work at what they enjoy, because they’ve found a real purpose in life—the happiness of always being busy.

In researching this book, the authors interviewed the residents of the Japanese village with the highest percentage of 100-year-olds—one of the world’s Blue Zones. Ikigai reveals the secrets to their longevity and happiness: how they eat, how they move, how they work, how they foster collaboration and community, and—their best-kept secret—how they find the ikigai that brings satisfaction to their lives. And it provides practical tools to help you discover your own ikigai. Because who doesn’t want to find happiness in every day?

I Think, Therefore I Draw

Understanding Philosophy Through Cartoons by Thomas Cathcart

Thomas Cathcart and Daniel Klien have been thinking deep thoughts and writing jokes for decades, and now they are here to help us understand Philosophy through cartoons, and cartoons through Philosophy. Covering topics as diverse as religion, gender, knowledge, morality, and the meaning of life (or the lack thereof), I Think, Therefore I Draw gives a thorough introduction to all of the major debates in philosophy through history and the present. And since they explain with the help of a selection of some of the smartest cartoonists working today, you’ll breeze through these weighty topics as you guffaw and slap your knee.

The Subtle Art of Not Giving a F@ck

A Counterintuitive Approach to Living a Good Life by Mark Manson

In this generation-defining self-help guide, a superstar blogger cuts through the crap to show us how to stop trying to be “positive” all the time so that we can truly become better, happier people.

For decades, we’ve been told that positive thinking is the key to a happy, rich life. “F**k positivity,” Mark Manson says. “Let’s be honest, shit is f**ked and we have to live with it.” In his wildly popular Internet blog, Manson doesn’t sugarcoat or equivocate. He tells it like it is—a dose of raw, refreshing, honest truth that is sorely lacking today. The Subtle Art of Not Giving a F**k is his antidote to the coddling, let’s-all-feel-good mindset that has infected American society and spoiled a generation, rewarding them with gold medals just for showing up.

Manson makes the argument, backed both by academic research and well-timed poop jokes, that improving our lives hinges not on our ability to turn lemons into lemonade, but on learning to stomach lemons better. Human beings are flawed and limited—”not everybody can be extraordinary, there are winners and losers in society, and some of it is not fair or your fault.” Manson advises us to get to know our limitations and accept them. Once we embrace our fears, faults, and uncertainties, once we stop running and avoiding and start confronting painful truths, we can begin to find the courage, perseverance, honesty, responsibility, curiosity, and forgiveness we seek.

There are only so many things we can give a f**k about so we need to figure out which ones really matter, Manson makes clear. While money is nice, caring about what you do with your life is better, because true wealth is about experience. A much-needed grab-you-by-the-shoulders-and-look-you-in-the-eye moment of real-talk, filled with entertaining stories and profane, ruthless humor, The Subtle Art of Not Giving a F**k is a refreshing slap for a generation to help them lead contented, grounded lives.

Unlocking Potential

7 Coaching Skills by Michael K Simpson

Over the past six years, Michael K. Simpson’s Unlocking Potential has helped leaders motivate, inspire, and fully engage their teams. This revised edition, written with Maria Sullivan and Kari Saddler, builds on that powerful foundation for a new generation of leaders. The key is not just managing but coaching—developing the talents of your organization’s most important asset: the employees. In any successful organization, that begins with the basic skills developed by Simpson: building trust, recognizing potential, challenging paradigms, clarifying individual personal goals, executing flawlessly, giving effective feedback, and tapping into talent. Now Simpson expands on his knowledge and experience as a senior consultant with the management assessment firm Franklin Covey. This revised and updated edition also features insights from Sullivan and Saddler and additional real-life lessons learned in the field by managers who have put Simpson’s invaluable coaching skills into play.

Transform your business relationships (and your business) with this comprehensive tool for optimizing productivity, profitability, loyalty, and customer focus.

The FRED Factor

How Passion by Mark Sanborn

In his powerful new book THE FRED FACTOR, motivational speaker Mark Sanborn recounts the true story of Fred, the mail carrier who passionately loves his job and who genuinely cares about the people he serves. Because of that, he is constantly going the extra mile handling the mail – and sometimes watching over the houses – of the people on his route, treating everyone he meets as a friend. Where others might see delivering mail as monotonous drudgery, Fred sees an opportunity to make a difference in the lives of those he serves.

We’ve all encountered people like Fred in our lives. In THE FRED FACTOR, Mark Sanborn illuminates the simple steps each of us can take to transform our own lives from the ordinary – into the extraordinary. Sanborn, through stories about Fred and others like him, reveals the four basic principles that will help us bring fresh energy and creativity to our life and work: how to make a real difference everyday, how to become more successful by building strong relationships, how to create real value for others without spending a penny, and how to constantly reinvent yourself.

By following these principles, and by learning from and teaching other “Freds,” you, too, can excel in your career and make your life extraodinary. As Mark Sanborn makes clear, each of us has the potential be a Fred.THE FRED FACTOR shows you how.

The Power of Your Subconscious Mind

Unlock The Secrets Within by Joseph Murphy

The Power of Your Subconscious Mind, one of the most beloved and bestselling inspirational guides of all time, shows how changing your thought patterns can produce dramatic improvements in your life. Using practical, easy-to-understand techniques and real-world case studies, Dr. Joseph Murphy reveals the vast influences of the subconscious mind on all aspects of existence-money, relationships, jobs, happiness-and how you can apply and direct its power to achieve your goals and dreams.

A life-changing classic since its initial publication in 1963, The Power of Your Subconscious Mind has opened millions of readers to the unseen force within them. Now, the fully intact, original text is redesigned and repackaged in this affordable, handsome volume-which also features one of Murphy’s most irresistible works, How to Attract Money. This is the flagship edition of a self-help landmark.

The End of College

Creating the Future of Learning and the University of Everywhere by Kevin Carey

In 2011-2012, some of the world’s most famous universities and technology entrepreneurs began a revolution in higher education. College courses that had been kept from all but an elite few were released to students around the world — for free. And thanks to exploding tuition prices, a volatile global economy and some high-tech innovations, we’re now poised for a total rethinking of what college is and should be. In the NEW YORK TIMES-bestselling THE END OF COLLEGE, Kevin Carey draws on new research to paint an exciting portrait of the near future of education. He explains how the college experience is being radically altered now and how it will emancipate millions of people around the world. Insightful and readable, THE END OF COLLEGE is an innovative roadmap to understanding tomorrow’s higher education today.

Create Distinction

What to Do When “Great” Isn’t Good Enough to Grow Your Business by Scott McKain

Have you taken your business from good to great, only to find that “great” still isn’t cutting it? Are you making all the right moves in your career and still not receiving the recognition you have earned? Why do companies like Apple get all the attention, when you have difficulty getting anyone to focus on your efforts? In our homogenized world, companies in every sector—from big-box retail to financial services; from fast food to entrepreneurs—appear more and more alike, as do the tweets and LinkedIn pages of professionals across the country. But if people see you or your company as nothing more than a carbon copy of the competition, how can you expect to attract attention?

Scott McKain’s original approach to this problem, first captured in his book Collapse of Distinction, was conceived and written in the direct aftermath of the 2008 financial meltdown. His forceful case for the importance of distinction—finding success by setting yourself apart from the crowd—resonated with thousands of readers. To reflect the changing reality since that book’s publication—and to incorporate new research and up-to-date examples—McKain, an internationally recognized expert on business distinction, has retitled and revised it as Create Distinction. Within these updated pages (including one entirely new chapter) you’ll find a potent cure for similarity and uniformity—the primary killers of businesses and careers.

In engaging, story-filled prose, McKain lays out the cornerstones of distinction and equips you with the specific tools and knowledge you need to stand out. Whether you’re in the “C-suite” of a multinational company or just vying for your next promotion, you’ll learn how to rise above the fray and make your work unmistakable. With this practical advice, you’ll feel confident stepping up from the competition—and toward success.

ICONIC

How Organizations and Leaders Attain, Sustain, and Regain the Highest Level of Distinction by Scott McKain

What if merely “standing out” from your competition isn’t enough to take your brand and business to the highest level? How do you become an iconic organization or leader?

Being distinctive in the marketplace used to be the pinnacle of success. In today’s global marketplace, that mountain has become significantly more difficult to climb. And, with the explosion of social media, the competition for attention — and customers — is more intense than ever before. Standing out is not only more challenging than ever, it now has less of an impact on sustained growth. To be a lasting company, leader, or brand on a positive trajectory today, one must become iconic.

In his new book, ICONIC, award-winning author and speaker Scott McKain examines what an iconic organization or leader is — and helps you attain and retain that rare status. If your company has slipped in its standing (for example, think Sears or Nokia), McKain teaches you how you can regain your position. This is accomplished through unconventional ideas such as:

•     Go negative for greater success
•     Do not “under-promise/over-deliver”
•     Quit selling your products and services

The Age of Heretics

A History of the Radical Thinkers Who Reinvented Corporate Management by Art Kleiner

In this second edition of his bestselling book, author Art Kleiner explores the nature of effective leadership in times of change and defines its importance to the corporation of the future. He describes a heretic as a visionary who creates change in large-scale companies, balancing the contrary truths they can’t deny against their loyalty to their organizations. The Age of Heretics reveals how managers can get stuck in counterproductive ways of doing things and shows why it takes a heretical point of view to get past the deadlock and move forward.

Never Split the Difference

Negotiating As If Your Life Depended On It by Chris Voss

After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, including bank robbers and terrorists. Reaching the pinnacle of his profession, he became the FBI’s lead international kidnapping negotiator. Never Split the Difference takes you inside the world of high-stakes negotiations and into Voss’s head, revealing the skills that helped him and his colleagues succeed where it mattered most: saving lives. In this practical guide, he shares the nine effective principles―counterintuitive tactics and strategies―you too can use to become more persuasive in both your professional and personal life.

Life is a series of negotiations you should be prepared for: buying a car, negotiating a salary, buying a home, renegotiating rent, deliberating with your partner. Taking emotional intelligence and intuition to the next level, Never Split the Difference gives you the competitive edge in any discussion.

The Upside of Irrationality

The Unexpected Benefits of Defying Logic by Dan Ariely

In his groundbreaking book, Predictably Irrational, social scientist Dan Ariely revealed the multiple biases that lead us to make unwise decisions. Now, in The Upside of Irrationality, he exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye-opening truths about what really motivates us on the job, how one unwise action can become a long-term bad habit, how we learn to love the ones we’re with, and more. The Upside of Irrationality will change the way we see ourselves at work and at home—and cast our irrational behaviors in a more nuanced light.

Executive Toughness

The Mental-Training Program to Increase Your Leadership Performance by Jason Selk

People with inborn talent may be good at what they do―but only the mentally tough reach the highest plateaus in their field. And here’s the best news of all: mental toughness is something anyone can learn.

Director of mental training for the St. Louis Cardinals and a top-tier executive coach, Dr. Jason Selk knows everything there is to know about developing the mental toughness required for achieving any goal you set for yourself. In fact, the techniques he outlines in this book are the same ones he used to help the Cardinals defeat the heavily favored Detroit Tigers in the 2006 World Series.

Inspired on the vision of legendary basketball coach John Wooden, Selk’s program is as simple as it is effective. But that doesn’t mean it’s easy. You have to put effort into your drive to success; it’s the only way to build up your mental “muscles.” Selk provides hands-on daily exercises for breaking old, self-defeating patterns of behavior and replacing them with the can-do attitude and positive behavior that would make Coach Wooden proud.

Ten Minute Toughness

The Mental Training Program for Winning Before the Game Begins by Jason Selk

Mental training is a must for high performance both on the field and off. But simply hoping for mental toughness isn’t going to build any mind muscles. You need a proven routine of daily exercises to get you where you want to go. 10-Minute Toughness is your personal coach for boosting brainpower and achieving a competitive edge in whatever game you play. With quickness and ease, you’ll learn how to master your own mind and psych out your opponents using personalized techniques from one of America’s most successful sport psychology consultants. Like no other program available, the 10-Minute Toughness (10-MT) routine gets you ready for the competition in just ten minutes a day.

Make it Stick

The Science of Successful Learning by Peter C Brown

To most of us, learning something “the hard way” implies wasted time and effort. Good teaching, we believe, should be creatively tailored to the different learning styles of students and should use strategies that make learning easier. Make It Stick turns fashionable ideas like these on their head. Drawing on recent discoveries in cognitive psychology and other disciplines, the authors offer concrete techniques for becoming more productive learners.

Finding the Wow

How Dreams Take Flight at Midlife by MJ Maggraff

Are you going through your life on autopilot? Are you doing the day-to-day things that need to be done, but not doing what your heart is telling you to do?

Finding the Wow is the uplifting story of a mom who realizes that she’s not happy, just busy. When MJ and her friends—the Chicks in Charge—fight to redefine their second acts, they discover their strengths as they face their individual challenges—a failing marriage, long-forgotten dreams, and illness. MJ shares her own moments, harrowing and wonderful, great and small, on her journey to becoming a pilot. On these pages, you will find tales of humor, tragedy, excitement, disappointment, vulnerability, and the friendship of the invincible Chicks who battle obstacles, find courage, and triumph!

Like the Chicks, you may find purpose in unexpected ways. But whatever your airplane is, fly it!

Who Needs the FED

What Taylor Swift, Uber, and Robots Tell Us About Money, Credit, and Why We Should Abolish America’s Central Bank by John Tamny

The Federal Reserve is one of the most disliked entities in the United States at present, right alongside the IRS. Americans despise the Fed, but they’re also generally a bit confused as to why they distrust our central bank.

Their animus is reasonable, though, because the Fed’s most famous function—targeting the Fed funds rate—is totally backwards. John Tamny explains this backwardness in terms of a Taylor Swift concert followed by a ride home with Uber.

In modern times, he points out, the notion of credit has been perverted, so that most people believe it’s money and that the supply of it can therefore be increased. This false notion has aggrandized the Fed with power that it can’t possibly use wisely. The contrast between the grinding poverty of Baltimore and the abundance of Silicon Valley helps illustrate the problem, along with stories about Donald Trump, Robert Downey Jr., Jim Harbaugh (the Michigan football coach), and robots.

Bold

How to Go Big, Create Wealth and Impact the World by Peter Diamandis and Steven Kotler

A radical, how-to guide for using exponential technologies, moonshot thinking, and crowd-powered tools, Bold unfolds in three parts. Part One focuses on the exponential technologies that are disrupting today’s Fortune 500 companies and enabling upstart entrepreneurs to go from “I’ve got an idea” to “I run a billion-dollar company” far faster than ever before. The authors provide exceptional insight into the power of 3D printing, artificial intelligence, robotics, networks and sensors, and synthetic biology. Part Two draws on insights from billionaires such as Larry Page, Elon Musk, Richard Branson, and Jeff Bezos and reveals their entrepreneurial secrets. Finally, Bold closes with a look at the best practices that allow anyone to leverage today’s hyper-connected crowd like never before. Here, the authors teach how to design and use incentive competitions, launch million-dollar crowdfunding campaigns to tap into tens of billions of dollars of capital, and finally how to build communities—armies of exponentially enabled individuals willing and able to help today’s entrepreneurs make their boldest dreams come true.

The Future is Better than you Think

How Converging Technologies Are Transforming Business, Industries, and Our Lives by Peter Diamandis and Steven Kotler

In their book Abundance, bestselling authors and futurists Peter Diamandis and Steven Kotler tackled grand global challenges, such as poverty, hunger, and energy. Then, in Bold, they chronicled the use of exponential technologies that allowed the emergence of powerful new entrepreneurs. Now the bestselling authors are back with The Future Is Faster Than You Think, a blueprint for how our world will change in response to the next ten years of rapid technological disruption.

Technology is accelerating far more quickly than anyone could have imagined. During the next decade, we will experience more upheaval and create more wealth than we have in the past hundred years. In this gripping and insightful roadmap to our near future, Diamandis and Kotler investigate how wave after wave of exponentially accelerating technologies will impact both our daily lives and society as a whole. What happens as AI, robotics, virtual reality, digital biology, and sensors crash into 3D printing, blockchain, and global gigabit networks? How will these convergences transform today’s legacy industries? What will happen to the way we raise our kids, govern our nations, and care for our planet?

Diamandis, a space-entrepreneur-turned-innovation-pioneer, and Kotler, bestselling author and peak performance expert, probe the science of technological convergence and how it will reinvent every part of our lives—transportation, retail, advertising, education, health, entertainment, food, and finance—taking humanity into uncharted territories and reimagining the world as we know it.

Five Minute Meditation

Mindfulness, Stress Relief, and Focus for Absolute Beginners by Lisa Shea

This quick, simple book lays out exactly what you need to get started with meditation. It offers a variety of ways for you to meditate, so you can find one that fits into your hectic routine. And it only requires five minutes. Five quick, easy minutes to improve your life.

Take that first step, and see what wonderful results will follow!

This book Five Minute Meditation is intended to be free on all systems, to help those who are in need of support find a step toward a more contented life. If the system you are currently on requires a charge to download, all author’s proceeds will benefit battered women’s shelters.

Feel free to contact Lisa if you have any questions about her routine – she’s happy to help!

Exponential Organizations

New Organizations Are Ten Times Better, Faster, and Cheaper Than Yours (and What to Do About It) by Ismail, Malone and Geest

In business, performance is key. In performance, how you organize can be the key to growth. In the past five years, the business world has seen the birth of a new breed of company – the Exponential Organization – that has revolutionized how a company can accelerate its growth by using technology. An ExO can eliminate the incremental, linear way traditional companies get bigger, leveraging assets like community, big data, algorithms, and new technology into achieving performance benchmarks 10 times better than its peers. Three luminaries of the business world – Salim Ismail, Yuri van Geest, and Mike Malone – have researched this phenomenon and documented 10 characteristics of Exponential Organizations. Here, in Exponential Organizations, they walk the listener through how any company, from a startup to a multinational, can become an ExO, streamline its performance, and grow to the next level.

Give and Take

Why Helping Others by Adam Grant

For generations, we have focused on the individual drivers of success: passion, hard work, talent, and luck. But in today’s dramatically reconfigured world, success is increasingly dependent on how we interact with others. In Give and Take, Adam Grant, an award-winning researcher and Wharton’s highest-rated professor, examines the surprising forces that shape why some people rise to the top of the success ladder while others sink to the bottom. Praised by social scientists, business theorists, and corporate leaders, Give and Take opens up an approach to work, interactions, and productivity that is nothing short of revolutionary.

The Analects

by Confucius

The Analects are a collection of Confucius’s sayings brought together by his pupils shortly after his death in 497 BC. Together they express a philosophy, or a moral code, by which Confucius, one of the most humane thinkers of all time, believed everyone should live. Upholding the ideals of wisdom, self-knowledge, courage and love of one’s fellow man, he argued that the pursuit of virtue should be every individual’s supreme goal. And, while following the Way, or the truth, might not result in immediate or material gain, Confucius showed that it could nevertheless bring its own powerful and lasting spiritual rewards.

This edition contains a detailed introduction exploring the concepts of the original work, a bibliography and glossary and appendices on Confucius himself, The Analects and the disciples who compiled them.

For more than seventy years, Penguin has been the leading publisher of classic literature in the English-speaking world. With more than 1,700 titles, Penguin Classics represents a global bookshelf of the best works throughout history and across genres and disciplines. Readers trust the series to provide authoritative texts enhanced by introductions and notes by distinguished scholars and contemporary authors, as well as up-to-date translations by award-winning translators.

Scaling Up

How Few Companies Make It by Vern Harnish

It’s been over a decade since Verne Harnish’s best-selling book Mastering the Rockefeller Habits was first released. Scaling Up (Rockefeller Habits 2.0) is the first major revision of this business classic which details practical tools and techniques for building an industry-dominating business. This book is written so everyone — from frontline employees to senior executives — can get aligned in contributing to the growth of a firm. Scaling Up focuses on the four major decision areas every company must get right: People, Strategy, Execution, and Cash. The book includes a series of new one-page tools including the updated One-Page Strategic Plan and the Rockefeller Habits ChecklistTM, which more than 40,000 firms around the globe have used to scale their companies successfully — many to $10 million, $100 million, and $1 billion and beyond – while enjoying the climb!

The Life-Changing Magic of Tidying Up

The Japanese Art of Decluttering and Organizing by Marie Kondo

Despite constant efforts to declutter your home, do papers still accumulate like snowdrifts and clothes pile up like a tangled mess of noodles?

Japanese cleaning consultant Marie Kondo takes tidying to a whole new level, promising that if you properly simplify and organize your home once, you’ll never have to do it again. Most methods advocate a room-by-room or little-by-little approach, which doom you to pick away at your piles of stuff forever. The KonMari Method, with its revolutionary category-by-category system, leads to lasting results. In fact, none of Kondo’s clients have lapsed (and she still has a three-month waiting list).

With detailed guidance for determining which items in your house “spark joy” (and which don’t), this international bestseller will help you clear your clutter and enjoy the unique magic of a tidy home—and the calm, motivated mindset it can inspire.

The Art of Asking Better Questions

Ask Better Questions, Get Better Answers by Terry J Fadem

Discover the core questions that every manager needs to master…how to avoid the mistakes business questioners make most often…ten simple rules for asking every question more effectively. Learn how to ask tough questions and take control of tough situations…use questions to promote innovation, drive change, identify hidden problems, and get failing projects back on track.

The Structure of Teaching

by Bruce Joyce

Loyalty.Com

Customer Relationship Management by F. Newell and M. Rogers

Online retailers like Amazon.com and e-Bay are changing the face of shopping­­much as malls did in the 1970s­­and companies must master new rules to keep customers coming back. Loyalty.com shows companies how to shift their focus from impersonal database marketing to true customer relationship management (CRM), blending CRM and Web strategies to outline a program for lasting customer relationships.

Case studies and real-world examples show CRM in action and provide E-commerce marketing strategies for both business-to-customer and business-to-business success. Packed with analysis tools and measurement techniques for holding customers in an increasingly fragmented marketplace, Loyalty.com covers­­then goes beyond­­Internet and e-mail to reveal comprehensive programs for keeping customers well into the 21st century.

Driving Distributor Sales Beyond

Best Practices for Outselling Your Competitors by Dirk Beveridge

Is your sales team prepared to compete effectively and win business in the current economic climate? Author Dirk Beveridge believes you’re losing business if your sales team is selling in the same way it did 24 months ago and you’re managing sales as you did a year ago. That’s the bad news. However, if you know there’s a better way to unify and inspire your sales organization to produce better top- and bottom-line sales, then this new book will help you get there. Beveridge surveyed the industry and conducted in-depth interviews with 17 high-performing distributors. Based on that research, this book shows you what separates those distributors that consistently outperform their competitors. It provides you with a roadmap and best practices for how to take more from your market than it’s prepared to give you by outstrategizing, outmanaging, and outselling your competitors!