About Ron Slee

Ron SleeRon is the President of R.J. Slee & Associates, a management consulting firm specializing in the parts and service aspects of businesses in the heavy equipment industries, established in 1980 in Canada and 1983 in the U.S.A. Ron has touched over one thousand different dealers across the world during this time. The company, is a member of the AED, NTEA, and the NTDA, is headquartered in Rancho Mirage, California.

Ron provides specialized training seminars and webinars for manufacturers and their dealers and independent businesses in the construction equipment, light industrial, on highway, engine and agricultural industries through Learning Without Scars. This new platform is replacing Quest, Learning Centers which was established in 1996. This training is aimed at improving dealer parts and service operations through qualified people that are knowledgeable in using operational metrics and current market and operational best practice methods. There are more than ten different classroom course and forty different webinars offered as standard fare with customized classes developed as necessary. Learning Without Scars will continue the legacy provided by Quest which has conducted and continues to conduct parts and service training, worldwide, for parts and service management and supervision for Komatsu, Volvo and Charles Machine Works (DitchWitch).

Ron has appeared as a keynote speaker for Caterpillar, John Deere (Industrial and Agriculture), various agricultural associations and construction equipment associations, as well as the National Trailer Dealers Association and the National Truck Equipment Association.

Ron also conducts market research for the Industry and writes articles on pertinent subjects relating to market penetration, productivity and dealer profitability, including monthly columns in the Construction Equipment Distribution magazine and Water Well Journal and other manufacturers publications, i.e. “The Supporter” at Volvo. Sitting on advisory and fiduciary boards round out Ron’s business activities. More information can be obtained through his website at www.rjslee.com.

Ron, his wife of forty years Marlene, and his daughter and two grand children reside in the desert of sunny California.


"The lessons yield realistic outcomes which are immediately applicable to the everyday work life of a parts or service manager."

Ron Craft GM Product Support, Holt CAT July 20, 2014

"A good combination of real life business experience and academic research findings."

Chris Cassidy Volvo Construction Equipment Co. July 20, 2014

"Ron's extensive experience allows him to effectively drill for details and suggest appropriate standards."

Ray Koenig Chairman, Koenig Equipment, Inc. July 20, 2014